Now that you know how simple and effective article marketing can be, you are in a great position to help your clients with their own article marketing.
- Tell them how article marketing can help them achieve their goals. What does your client want? Additional traffic, greater expert status, and validation from others? Explain the basics of article marketing, including why it’s a good fit with their particular business.
- Brainstorm a list of article ideas. One of the biggest sticking points for article marketing is knowing what to write about. Research what others in your client’s industry are writing on, and prepare a list of 10-20 article topics.
- Write articles for them. It’s very common for business owners to outsource their article marketing efforts. Sometimes this tactic doesn’t work well because the writer isn’t familiar enough with the business owner to create appropriate content, but you have a leg up. You have the inside scoop on the business, its market, and the owner’s personality, so you can create personalized content more easily than can a generic outsourcer.
- Submit articles for them. After you’ve learned how to work with the numerous article directories online, you can easily use your skills on behalf of your clients. Help them develop profiles and submit their articles (don’t forget to continue to submit your own, too!).
- Test and track results. A critical component of any marketing effort is the testing of alternatives and the tracking of results. You can help your client figure out what topics are the most widely read and published, and which resource boxes result in the best click-through rates. Use this information to constantly upgrade your client’s efforts.
One of the best things about being a VA is that any new skill you learn for the benefit of your clients, you can apply to your own business. And, of course, the reverse is true; now that you are an expert article marketer, you can use your new skills on behalf of your clients. It’s definitely a win-win!