20 Years in the Making of a Business

20 Years in the Making of a Business



5 Content Marketing Tasks You Can Delegate Right Now

5 Content Marketing Tasks You Can Delegate Right Now

Businesses that have embraced content marketing as a fundamental component of their online marketing efforts, often find that the continual production and regular sharing of outstanding, shareable, interesting marketing material can almost be a full-time job in itself. Outsourcing as much as possible of your creative marketing operation takes a huge amount of pressure off the business, ensures regular production of content to schedule, and subsequently provides a consistent marketing effort that increases leads and interest in the business.

With incredibly wide-ranging skills as well as extensive experience of online business operations, VAs are the perfect partner for your content marketing. In addition to their skills in the creation and sharing of marketing content they also bring knowledge and experience in project management, marketing strategy, customer satisfaction and leadership. With a well-trained, experienced VA team who are engaged, motivated and committed, you know your business is in excellent hands. Here’s just some of the content marketing tasks that VAs can help with…

#1 Content Strategy

For content marketing to be effective it’s essential to have a strategy, which includes things such as, your business aims, who your marketing is aimed at, where they spend their time online and the type of content to share. If you don’t already have a strategy in place a VA can work with you to produce one, and then further to establish an editorial calendar of content and deadlines to help keep to schedule.

#2 Content Creation


There are many promotional materials that can be written by your VA, from SEO optimized blog posts to social media posts, from email sequences and e-newsletters to landing pages and website content. Oftentimes businesses consider blog writing to be more difficult to hand-over and feel they must retain this as it’s the only way to convey their voice, however, it can be outsourced by providing some examples of your tone of voice and any key information you would like in the blog. Even if you operate in a particular field and require specialized content, there’s more than likely a VA that specializes in your area.

Editing and Re-Purposing

Your VA can re-purpose your existing content to create new pieces, for example, converting a video blog into a written blog, combining multiple blogs into a bigger piece such as an ebook, or splitting larger content pieces into smaller, individual blogs. They can also edit your articles and provide a fresh set of eyes to proofread your content.

Formatting and Design

Your VA can ensure the many elements of your online content are branded correctly to your business. This includes…

* Designing the layout of your e-newsletter, landing pages and opt-in forms.

* Formatting blog posts, articles and ebooks.

* Sourcing suitable images and adding your branding and any wording.

* Creating infographics.

#3 Technical Set-Up

VAs are tech savvy and able to set-up systems to automate your opt-ins and the sending of your freebie, along with email sequences, scheduling monthly newsletters and list management.

#4 Curation

It’s great to share other useful and informative articles from reliable sources that fit with your business area. Your VA can source, organize and publish articles across your social media that are in line with your marketing messages.

#5 Scheduling Content and Engaging

Sharing your content is key! Your VA can help you reach a wider audience through social media and other online platforms.

Engagement with your audience and relationship building is really important and your VA will be able to monitor and respond to questions and comments on your behalf across your social platforms in a timely manner, and in accordance with your requirements.


So… take some pressure off and think about the content marketing tasks you can outsource to your VA today, to help consistently increase your marketing efforts and the visibility of your business.

Why Your Work/Life Balance Is So Important

Why Your Work/Life Balance Is So Important

After starting your own business, you may have faced a somewhat unexpected additional pressure that didn’t exist in quite the same way when you were employed. As you start to comprehend the scale and breadth of the tasks involved in realizing your aims, this pressure can become overwhelming at times.

You may be wondering how you’re going to get everything done? How to progress? It can feel like you’re getting nowhere fast! Oftentimes this results in working longer hours, with no time to relax in the evenings or at weekends. Furthermore, technology has enabled a permanently connected state, where it’s more difficult to ‘leave work’ and consequently, you frequently feel that you need to justify any downtime.

It’s an exhausting and unsustainable way of life and achieving a balance between work and the rest of your life becomes increasingly difficult. That of course has negative knock-on effects to your business, as you cannot operate at your best, cannot serve your customers properly, will likely lose profit, and aren’t able to create the business that you’ve always dreamed of.

But what can you do to improve your work/life balance in this situation?

Find What’s Important to Your Work/Life Balance!

How you approach your business and more importantly, how you approach your downtime can have a huge impact on your work/life balance and ultimately your business. But what does your dream work/life balance look like? It might be organizing work around your family, allowing time for a hobby, or creating the freedom to live abroad. Know what you want your work/life balance to look like on a daily basis.


There will always be a great deal to do, and you have three choices on each task – forget it, do it, or delegate it!

If you chose to carry out the task it’s worthwhile exploring ways to work smarter and save time. Are you working efficiently? Improving processes and making better use of online systems can free up a large amount of time at a very low cost.

Regain Your Work/Life Balance with a Virtual Assistant!

Outsourcing as much as possible is a great way to gain momentum in your business by freeing yourself from the tasks that slow your progress. Your VA can take responsibility for tasks or entire roles within your business, such as administration, customer service, content marketing, social media management, website development and project management to name a few,.  Outsourcing gives you time to focus on your core business tasks, especially those within your specific expertise that create revenue, subsequently increasing your potential profit whilst improving the overall operational capacity of your business too.


We have a few mindset tips to help you make time for ‘life’…

Set boundaries with everyone – your family, your business partners, customers and suppliers. Try to manage their expectations, communicate your work hours and stick to it wherever possible – don’t reply after hours!

Be kind to yourself – don’t beat yourself up, try and reduce the negative self-talk, take a breath and chill… you are where you are!

Put time aside to take care of yourself. Down digital and go running, relax in the bath, do something creative – try and do something that shifts your focus away from work.

Work smarter, because following our mindset tips and delegating the support tasks in your business to an expert VA will help you free up an incredible amount of time each week!  Allows you to either increase your earning potential or spend more time having fun – or perhaps a combination of the two!

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Staying At The Forefront Of Your Market With A Virtual Assistant

Staying At The Forefront Of Your Market With A Virtual Assistant

Most business owners understand and appreciate the importance of online marketing to promote their goods and services. Interestingly enough, instead of focusing on marketing, many business owners would rather focus on product and service creation, building new and exciting partnerships, business networking and employee relations. So, if you’d rather focus on these aspects of your business too, why not consider hiring a virtual assistant with tried, tested and proven online marketing experience.

Reach Out to New and Existing Customers

A virtual assistant with online marketing experience can help you effectively reach out to new and existing customers. As customer shopping preferences continue to change, your online marketing campaign needs to adapt as well. Essentially, not only do you have to reach customers locally, nationally and in many cases, internationally, you also have to adapt your online content to suit a variety of platforms (for example, any given customer may shop on their personal computer, tablet or smartphone).

Furthermore, your virtual assistant can develop online marketing campaigns that resonate with specific groups of people. Most virtual assistants will be able to create website content – or source it for you, find the best places online to advertise, develop online partnerships with other businesses that complement your products and services, create email marketing campaigns and even update content on various platforms, as necessary. So depending on the amount of content your business needs to reach customers effectively, in most cases your VA will be able to hire and manage freelance writers, graphic and web designers to help you pull it all together.

Providing the Ultimate Customer Experience

These days, customers want to fully understand what your brand is all about. If your brand matches their dreams, goals and passions, they will buy from you. More importantly, these customers will continue to buy from you if you can deliver an outstanding customer experience. An experienced VA can provide this experience by creating a website that clearly and fully demonstrates the value of your brand. In addition, your VA will be able to choose suitable advertising avenues (paid advertising, email marketing, apps, newsletters, etc.) to complement your website content.

Because of the many options online marketing provides to businesses trying to attract and keep customers, your VA needs to be able to select the right ones for your business. For example, if you own a retail store or restaurant, your VA should concentrate online marketing efforts locally. So, before launching any online marketing campaign, make sure your VA has a thorough understanding of your customers, and market as a whole for that matter. This step will help immensely when creating content and also help determine which online marketing strategies will be the most successful.

Attract New Customers while Maintaining Loyal Customers

Marketing to new customers is oftentimes different from marketing to loyal customers. Your virtual assistant may have to create two or more online marketing campaigns to keep a variety of customer types happy. This is to be expected as the sales funnel for new customers may be more complex than the sales funnel for existing customers. This is because new customers need more convincing to give your product or service a try. Loyal customers already know the value your business provides, so selling a new or updated product or service is usually a great deal more straightforward.

As you can see, hiring an experienced VA to handle your online marketing campaigns has many benefits indeed. However, the most important benefit to you is the extra time you’ll have to focus on other areas of your business, and personal life too!

3 Easy Tasks for Hiring Your Best Virtual Assistant

3 Easy Tasks for Hiring Your Best Virtual Assistant

Hiring a virtual assistant to perform daily, weekly, or even occasional business-related tasks can help your business grow.

But how do you find the best person (or team) for the job?

In many ways, hiring a VA is similar to hiring office staff as you generally have to conduct interviews to determine if they have the qualifications and skills you’re looking for. In addition, you have to clearly outline what’s expected of your VA so they fully understand the scope of the job too.

3 Easy Tasks for Hiring Your Best Virtual Assistant

Create a List of Specific Tasks for Your VA

Before contacting a VA service, or posting a job in a Facebook group, take some time to write down what you need your virtual assistant to do for you. Be specific. Create a list of detailed tasks such as maintaining your calendar, creating your business schedule, creating your email marketing schedule, managing social media campaigns, or even making business travel arrangements.

The ultimate goal of hiring an experienced, attentive VA is to make your life a little easier.

By delegating specific tasks to your virtual assistant, you’ll have more time to focus on business growth and expansion, generating more leads, and overall making sure your clients / customers are happy. In any case, having a thorough understanding of your requirements and being able to communicate these effectively is the first step in hiring the person most suitable for the job.


Determine Specific Communication Requirements

Do you need a VA who’s available during regular business hours? Or would you rather send your VA a list of tasks for the week?

How you decide to work with your VA is up to you of course, but you should let your VA know what you expect of them beforehand. For example, if you need to communicate with your VA during the day or more specifically, during office hours, consider hiring a VA within your time zone.


Ask Specific Questions During the Interview

During the interview process, get to know prospective hires by asking questions about their background. Ask questions about their education, work experiences, hobbies and maybe even go so far as eating habits – for instance do they focus on a plant-based diet or live for BBQs?

If your company relies on specific software, apps or databases to conduct business, ask the VA about their expertise. In some cases, you may want to offer software or database training, but if you’re looking for someone who can start immediately without too much fuss, look for someone with adequate experience in the types of software, systems or programs you’re currently using.

If you’re not very experienced with hiring VAs, you’ll probably want to make sure you ask for list of work references. While it may be tempting to hire someone based on one interview, you should verify that the VA is being honest about their experiences – especially if you require prior knowledge of specific software, systems or programs.

As you can see, being as specific as possible about what you need from a VA is essential to hiring one that will benefit your growing business. As you become more comfortable working with your VA, you may want to expand their role by delegating additional tasks. This is precisely why maintaining clear communication when working with your virtual assistant helps you create a long-term, mutually beneficial working relationship.

If you have any other questions or would like to share a technique you use in finding the best Virtual Assistant, leave a comment below.  

Improve Your Work/Life Balance Through Delegation

Improve Your Work/Life Balance Through Delegation

When you’re busy handling all the tasks in your business, the rest of your life can kind of pass you by! You just can’t find the time to get a handle on any of the other important things in life, such as looking after yourself properly, seeing your family or taking adequate time to just chill out. That lifestyle can’t be maintained forever, and too long working and living like that can lead to intense burnout that’s difficult to recover from.

You need to transform your business… delegate; it really is that simple.

You value your time and probably already know that delegation is the key to growth, but how do you go about it?

Delegation is of most benefit when viewed as a long-term solution, rather than a one-off occurrence. It must be done well in order to be effective, and good delegation comes down to… what, who and how.

What to Delegate

You can delegate the majority of your recurring background tasks such as social media management, graphic design, editing, copywriting, administrative tasks, bookkeeping and customer service, to name just a few.  Thereby freeing up your own time to concentrate on the income generating tasks that are core to your business, whether it be a service or product-based enterprise.

Who to Delegate To

VAs are the perfect resource solution for many different types of businesses, operating both online and offline. With a wide range of skills and a wealth of business expertise, They are able to provide experienced and specialist support at the level of professionalism required by your business. 

How to Delegate

Even with a spectacular VA behind you, delegation must handle carefully in order to be successful. It’s important to be able to clearly communicate the outcomes you’re looking for, what you’d like to achieve, as well as if there are particular processes and deadlines by which you’d like tasks completed. If you’re not already clear on this, you can work with your VA to determine both the outcomes and the processes involved. Knowing this is really important, not only so that both you and your VA understand the actions and tasks at-hand, but so your expectations are aligned and ideally, are crystal clear.

Then… let the task go! Remain available to respond to communications, but don’t micromanage. Your focus needs to shift to your income generating tasks and your VA needs to be allowed to progress, and deliver the tasks assigned. Your confidence in delegating will grow – in knowing tasks will be completed to a very high standard and to deadline.  Lastly, appreciating that your business is being consistently represented at an extremely professional level.

The only thing left to do is consult with your VA as to how you’re going to keep in contact and how they’ll report back to you.  Utilizing a project management platform with written or verbal update once a day, or week keeps tasks on schedule and communication clear.

With effective delegation your business will become far less reliant on your time, and you’ll be pleasantly surprised at the new opportunities that present themselves. You’ll find you have more energy, can build greater momentum, can cultivate your ability to reach more customers, and finally work more efficiently.   All of which helps to increase your earning potential across the board.

Don’t you see? You really can take more time off and reinstate your work/life balance at the same time!

Isn’t it time you gave delegation a go?

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