Do I Have to Use the Facebook App?

Do I Have to Use the Facebook App?

NO!  You do not have to use the Facebook app!  Not on your phone or tablet.  Especially, if you are using these for business connections.

Early last month, December 2014, I broke down and purchased my first tablet.  A Samsung Galaxy Tab 10.1.  I had always told myself I didn’t need one, but I decided to grab one and see what I could do with it that was different from my laptop especially for my training sessions on Social Media.

Of course I downloaded Facebook, Facebook Page, Facebook Groups, Facebook Messenger, Twitter, LinkedIn, Nook, and a few other apps that I enjoy on my phone. Several hours later I was ready to delete Facebook.

Why?  The very first thing I noticed was the size of the images – HUGE!  The images take over the whole 10.1 screen and was hard to figure out where to comment and see other comments.  On top of that couldn’t see the image in one screen.  So I removed it from the tablet home screen.

Once I did that I realized by utilizing the other Facebook apps, Messenger, Groups and Pages, these three were the only ones I really wanted or needed to conduct business via Facebook.facebook-groups

One key ingredient to the mix; I became more productive.

Look at it this way:  Groups and Pages allows us to only see those posts versus having to scroll down our news feed in Facebook and seeing other non-business posts that can distract us when we should be working.

Several months back I uninstalled Messenger on my phone due to the app downloading my friends list to my contacts.  I had uninstalled and re-installed several times making sure the sync process was turned off only to find them there again.  I do have it installed on my tablet for I don’t use it to check my contacts.

I haven’t taken the Facebook app off my phone, but then again I don’t like using my phone to answer emails let alone do business on Facebook Groups or Pages.  Once I get the hang of my tablet more – my phone may become obsolete for these apps to be installed.

Are you brave enough to remove Facebook app from your tablet or phone?  Especially if you need to be more productive in your time while working with or on Facebook?  Challenge yourself in removing Facebook and see how much more productive you become.

Would love to hear your thoughts on this – comment below.

Why Social Media

Why Social Media

Why Social Media – to the point it’s the newest way to market your business today!  It’s ‘free’ to some extent, faster, colorful, loud, moving, fun – you name it!

BUT……

An average business owner spends their days/weeks/months networking in all the groups, attending all the events.  Pretty steady with clients.  Times when things are slow.  Then those regular clients step right back in or you get a few new clients.  More networking and new network groups start up.  The cycle continues for another year.

Don’t get me wrong, networking is great.  I do it!  BUT I also recognize that I can’t network all the time.  There are other avenues for business success.

One is Social Media!

Think how many people are currently ACTIVE on each of the Social Media platforms right now!  Think about the population in your bar-graph-fruittown/city/county that is on the Social Media platforms right now!  Would that number equate to the networking you did this week or last week?

No!  But there are ways on Social Media to capture their attention.

Here are a few facts I grabbed on each of the most active Social Media platforms:

Facebook: 864 million daily active users, 703 million are mobile daily active users, 1.35 million monthly active users.  (as of September 30, 2014)

Twitter: 284 million active daily users, 100 million daily active users (as of October 2014).

LinkedIn: 330 million users,107 million is in the US and 75% of new members that joined LinkedIn are outside the US.  39 million students and recent graduates have joined LinkedIn. (data from LinkedIn)

social-media-worldPinterest: 47.89 million unique visitors are from the US (as of October 2014).  This platform is the fastest growing Social Media platform in the history of Social Media.

Instagram: 7.3 million daily users, 130 million active users and 50% reside in the US.

Would love to have numbers broken down to my location of Chesterfield, Virginia who is on Social Media right now!  I can only image the potential here.

If you could touch at least 50% of these people in anyway would you take it?  Would you further your skills or higher out your Social Media to expand into that untouched area?

I believe you would say YES!

Are you ready to take your business to the next level of your success?  Yes?

Social Media marketing is the way to go.

This is the area you need to invest in in 2015.

It won’t be easy to figure out Social Media on your own or you would be doing it now.

I offer several different services developed with you in mind.  Email me for a free 15 minute consult to decide which is best.

Comment below where you are in your Social Media marketing.  Will you be doing more Social Media marketing in 2015?  What frustrates or overwhelms you the most when working on your platforms?  Let me know below!

 

1 Facebook Trend for 2015 – Facebook Ads (3 of 3)

1 Facebook Trend for 2015 – Facebook Ads (3 of 3)

[su_heading size=”16″ align=”left”]We are down to the last Facebook Trend and I wanted this one to be the last in the blog.[/su_heading]
Facebook Ads!
Have a new product or service coming out soon?
Facebook Ads is the best way to promote your product(s) or service(s).  You can still post them on your Facebook page, but how many of those LIKES are actually SEEING your posts in their news feed?  Of those LIKES are they your target market?  Remember you asked friends, family and/or participated in a ‘Facebook Fan Page Friday’.
Facebook Ads (the Power Editor feature) is the BEST way to reach out to those in your target market that are either following you already or Leona Martin PowerEditornot following.  One small note – Facebook Ads allow you to reach certain target markets by using filters.
Consider starting now!  Add to your 2015 marketing plan – Facebook Ads!
Did you see this announcement in the last few weeks from Facebook?
Starting Jaunary 2015 Facebook will start ‘penalizing’ Facebook pages that promote products/services for purchase on their page, ask them to install an app, enter promotions or giveaways that have no real content and those that reuse content from ads that have been paid for.
What this means is you will no longer be able to ask people to buy something directly on the page.  Of course there are ways around, but will it work?
My thoughts – takes away the 80/20 rule, but that 20 can be utilized in a different way.  Think outside the box a bit and be more strategic in your Facebook marketing.
Leave a comment below: What are your thoughts on Facebook Ads?  Will you be adding them to your 2015 marketing plan?  
2 Facebook Trends for 2015 (2 of 3)

2 Facebook Trends for 2015 (2 of 3)

[su_heading size=”16″ align=”left”]Hope you found the first set of 3 Facebook Trends to be very useful and are ready for 2015 to start![/su_heading]

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Let’s get started!

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Here are the next 2 Facebook Trends:

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  1.  include more personal and personalized content
  2. create and curate more content of value

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Business pages should be more personable and have a personalized feel. Business aren’t considered B2B or B2C but P2P (person to person) in this social world. Therefore be yourself! Be REAL! Be YOU! Post selfies or images from events/workshops you have attended. Get your employees to post as well. It is time to be more human on your page!

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I didn’t do a selfie here but this is from an event I attended couple of months back. It is so easy to do! Take the image then upload via Page Manager to your page!

Leona Martin 2015 Facebook Trends

 

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Business pages should create and curate content of value!  I heard this the other day:
[Tweet “Stop striving for the ‘metric of more’ and focus on the ‘metric of meaning'”]

Focus on more relevance.  Be timely in your posts.  This is where insights come into play – review this often to make sure you are providing relevant and timely information.

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Take the time to research for articles related to your business or clients interest (this goes back to also the native link trend) and schedule them out.  Put them in a system to hold onto for future use as well.  There are several sites that can help you curate content.  Scoop.it  is one to use.
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There you go!  2 more Facebook Trends to add to your other 3 from the previous week.  If you missed last weeks blog – Blog article 3 Facebook Trends 2015
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What are your thoughts on these two Facebook Trends?  Will you use them to grab content for your business page?  Leave a comment below…….
3 Facebook Trends for 2015 (1 of 3)

3 Facebook Trends for 2015 (1 of 3)

[su_heading size=”16″ align=”left”]It’s that time of year again – Facebook Trends![/su_heading]
Of course there will be more than 3, but we are going to take it slow.  Don’t want to overwhelm you with all these great trends!
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Have you started working on your 2015 year!  There are only 6 weeks left from the time of my writing this to start preparing.  Then again this is another subject all together….let’s get back on track.
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Here are the 3 Facebook trends:
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  1. Post more variety of content
  2. Post more native links
  3. Include Facebook integration
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What do each of these mean?  Let’s dive in….
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Business Pages need to post more variety of content.  Examples of the different kinds of posts: create fun, informational, purposeful posts.  Use of humor and emotion.  Include Call to Actions (CTA’s) to send to website.  More personal video creation; short quick videos.  Look at people’s emotion and a solution to a problem.
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I love this image here – grabs the attention of any age group especially the age group that remembers those days. This is emotion, fun and humorous.  Perfect kind of post for a page.
Leona Martin 2015 Facebook Trends
Business Pages that post more native links receive more priority in the news feed.  This does away with the ‘click baiting’ idea where you are being asked to click on a link to find out more information.  The idea of native links is to share through a link in a photo caption (make sure your image fits).
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Here is a native post that doesn’t utilize the ‘click baiting’ – gives a quote and allows you the option to click for more quotes by Warren Buffett.
Leona Martin 2015 Facebook Trends
Businesses should consider Facebook integration on their website.  Do you have a Facebook LIKE button, share capabilities and allow the Facebook commenting.  If you have a membership site are you allowing people to login via their Facebook account?  Are you utilizing the embed post option where you can embed a post on your website which allows more engagement?
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I’ve included here an embedded post from a Facebook page – go ahead and test it out.  See what you think.  Will you use it?
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[su_spacer]That is about it for this today!  3 Facebook Trends to consider integrating into your 2015 marketing plan!  Take a moment and re-read these, take notes and figure out what you can do for your Facebook Marketing Plan this 2015.
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Would love to hear from you!  Which Facebook Trend(s) grabbed your attention the most?  Are you already using one of these Facebook Trends on your Facebook Page?  Tell us – leave a comment below!
Social Media Strategy or Plan

Social Media Strategy or Plan

Which do you think?  Do you need a strategy or a plan for your Social Media?

You need BOTH!

You start with a strategy (where you are headed) then move to a plan (how you get there).  Lastly, measure.

Social Media plan, implement and measure

photo courtesy Amy Porterfield

Another way to look at creating your strategy is ask yourself these questions:

1) What you want to do (Plan).

2) How you want to do it (Implement).

3) How you did it (Measure).

Repeat….

Simple?  Not really.  Time consuming? Can be.

[Tweet “Social Media is about people, not logos”]

Depending on how much you want to get your Social Media platforms to work for you, depends on the time you spend.

It can easily take 10 to 15 hours per week to get your strategy and plan in place and working.

If you are serious about taking your Social Media platforms to the next level then you need to get your strategy and plan in action.

Let’s create your Social Media Strategy!

Take a few minutes and really think about what you want social for.  Sales, Loyalty and/or awareness.  These three points per Jay Baer are identified as focus points of social media strategy.  Ask yourself – What is YOUR point of Social Media marketing for YOUR business? Pick one of the three points mentioned and focus your efforts on that one.

[Tweet “Create your #SocialMedia Strategy to get your metrics.”]

One more thought!

Listen to your audience! By listening several things will come about.  Where you should be on Social Media.  How your audiences use Social Media.  Their pain points!

Don’t assume that all Social Media platforms are used the same way!  Each has their own unique purpose in regards to how content is used and/or presented.

[Tweet “Each #SocialMedia platforms performs differently.”]

To learn the next step in Social Media strategy and planning…come back next week to see how to implement your strategy.