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Why Cross-Promoting is Key to your Social Media Success

Why Cross-Promoting is Key to your Social Media Success

Are you:  cross-posting or cross-promoting?

 

Either tactic can be fine, but in this article let me explain why the cross-promoting option may be better for you and your brand.

but first…

What’s the Difference?

Cross-posting is where one post has the same message across all your social media channels.

What does this mean?  It’s where you take either an image or link and use the same text/content and post on all of your social media channels (Facebook, Twitter, Instagram, etc).

Maybe you are doing this to save time and this may be good and easy, but cross-posting can have it’s limitations.

Limitations?  Look at it this way… you have a post on Facebook, with great content and then you post it to Twitter.  Twitter ends up cutting off some of the most basic and possibly important content due to it’s character limits which includes the image.

Keep in mind images draw people in.

Of course there are other ways to get the content out properly and that’s via third-party apps, but the more tools you bring into your systems the more time it can take to get your posts created and scheduled properly.

Isn’t this whole thing about saving time?

Cross-promoting is content that has a single message or goal, but written content that is created for multiple messaging for each of your social media channels.  Basically each social media channel has different content but the same messaging or goal.

May take a bit longer to create and setup, but the success of connecting with each of your channels unique followers could be worth it.

Which one will you do?

I firmly believe cross-promoting is smarter, unique and better for the audience you have on each individual social media channel we use.

A benefit of using cross-promoting….

Speak the language of each platform!

Look at each of the social media channels – Facebook, Twitter, Instagram, LinkedIN, etc.  Each one has it’s own use.

Instagram is highly visual therefor you do not want a heavy message to overpower the image.  Twitter is a very fast environment and to have too much content over direct and quick would make people skip over.

Knowing and understanding how each social media channel works and how each is setup should determine the content you create for that single message.

Practices of Cross-Promoting

4 Best Practices in using Cross-Promoting:

 

  • Do not repost the exact same message!!  Posting the same message across all your channels can make you look lazy, label a spammer or even robotic.  Take the time to create different content for one single message on all the channels you use.
  • Share your content on relevant channels.  Not all channels will relate to your message or need to be shared on all your channels.
  • Do not post all your posts at the same time!  Take the time to have each social media channel post at different times.
  • Follow unspoken rules of each social media channel.  Remember each social channel has certain expectations or rules for content sharing.  Twitter and their limit in number of characters therefore content should be shorter and direct or punchy while Facebook is more on a personal relationship level as well as a bit longer and narrative.

Before you sit down and start creating your content determine which will you do – cross-posting or cross-promoting.  By the way consider creating a social media calendar to help visualize your social media postings.  Whether it be an excel spreadsheet or another source.

Would love to hear your thoughts on cross-posting and cross-promoting….leave a comment below….

Evernote as a Social Media Calendar – How is this Possible?

Evernote as a Social Media Calendar – How is this Possible?

I’m pretty sure no one has ever thought Evernote could be used as a Social Media calendar.

Yep it sure can!  I use it not only for myself, but my clients as well.  They love what I have done and become Evernote users at the same time.

Let’s get you started on using Evernote for YOUR Social Media calendar!

STEPS:

#1: Create 2 notebooks – calling it anything you like – for the video I used ‘Facebook’ and ‘Twitter’

Next step will be creating the main notebook with sub notebooks underneath.  Evernote calls them Stacks.

#2: Click on the ‘Facebook’ Notebook and drag it to be on top of the ‘Twitter’ notebook let go of your mouse.

Evernote will prompt you to name the STACK – This is where you create the main title to represent the notebooks underneath it.  For the video I used ‘Social Media Calendar’ for this is the purpose behind these notebooks.

Once you name that Stack you will see that the 2 notebooks created at step #1 are now underneath the notebook/stack you just created.

You can go ahead and create more notebooks to go with the notebook/stack and just remember to back to step #2 to get those notebooks underneath.

One thing I didn’t mention in the video, when you log into your account via the desktop version those notebooks will now show up and are ready for you to start creating.

Down in the comments – let me know how you are using Evernote, did you go ahead and start using for your Social Media planning or if you have any questions regarding Evernote.

 

5 Tools for Managing Your Social Media Platforms

5 Tools for Managing Your Social Media Platforms

A few weeks back I spoke to a group of FAB Ladies with FABWOMEN on Social Media. One of the areas we discussed were tools they can use for managing their social media platforms.

To give them more information I decided to write a blog specifically for them!

FAB Friday – Social Media & Content Management Talk

FABWOMEN Ladies – here ya go!

As you ladies remember I listed about 10 different Social Media managing software available.  Of those I have 2 that I use for my business as well as for clients along with others that may assist you like the 2 I use.  Remember as you are reading the ones I use may not be for you and your business.

Hootsuite (I use in my business) – I’ve been using Hootsuite for quite some time before many of these other tools came out. Honestly, I like it!  The main feature once you open your account is the dashboard environment.  As you establish each platform you will see ‘streams’ showing you the content that is happening on each of the social platforms.  I was excited when earlier in 2015, Hootsuite added Instagram posting/scheduling! I never thought they would find away to bring Instagram in, but they did! Check it out! Hootsuite is FREE up to 3 social media platforms.  If you have need for more platforms…Hootsuite has paying plans.

Buffer (I use in my business) – I started using Buffer when it first came out in 2010. Loved it from the get go. I can do several things inside and outside (chrome extension). Buffer’s initial setup was to ‘bucket’ the content and have your content queued out to which ever social platform you have attached. As Buffer progressed many other features are now available: scheduling your content for future posts, tweets, pins and this November, Buffer added another top notch feature: Social Media Calendar! This service continues to grow, continues to improve and continues to give so many more capabilities that are beneficial to all of us.  If you are a big Pinterest users for your business….Buffer  will be perfect!  Buffer added Pinterest pinning and that is the main reason I now pay for Buffer.

The next three I do not use. Not saying these aren’t good tools, just that they weren’t what I was seeking when I did see them.

SocialOomph – has been around for sometime and it works similar to Hootsuite so I won’t go into too much detail. A small downside is that the free version only allows you to have Twitter accounts while the paid version you can have other social media platforms added. You can schedule, find qualifying followers, and monitor. Check out their FREE 7 Day trail for the full SocialOomph before making the decision to utilizing.

Tweetdeck imageTweetDeck – Like Hootsuite and SocialOomph it has been around for quite sometime as well. In 2013, Twitter purchased TweetDeck and has made it where it is only used for the Twitter platform and no other social platforms. If Twitter is your primary platform then this will be the best one for you.

Sprout Social – does not offer a free version. To use any of Sprout Social you will need to pay for it. It does work like most of the other social media tools out there with one exception….Brand monitoring! I have worked my Hootsuite dashboard to be my brand monitoring so I choose not to use Sprout Social.

Take a few minutes, check each one out.  You may feel Sprout Social is better for you over Hootsuite…go for it!  Each of us has different needs and goals therefore chose the one or more that fit you!

I’ll go even further!  While speaking I did mention several more, but listed below are 5 other tools that should be considered as well:

1) Social Clout
2) Sprinklr
3) AgoraPulse
4) Shoutlet
5) Mention

Do keep in mind – it is still important to continue to be ‘live’ on your social media platforms. There are times that make it great to utilize these tools, but still being there on your platforms is most important.

Which tool or tools are you going to check out? Have I missed another good one that you are using for managing your social media platforms…would love to hear from you. Leave a comment below as well on your thoughts on the tools listed too.

Make Your Business Stand Out on Social Media

Make Your Business Stand Out on Social Media

If you have been using Social Media for several years now; you know how much this area has changed. You need an understanding of who and what your business is about and how to tell others about you.

Get ready to take a stand and make your business stand out on your Social Media platforms.

Grab a piece of paper or create a note in Evernote or use your favorite note-taking tool to answer these two questions:

1) What makes your business special?
2) What separates you from your competitors?

Stop what you are doing and take some time to answer these questions.

Ready?

Wait, read on to see if these 5 areas will help you in identifying where you could stand out more in Social Media:

1) Look at your current products and services that you provide.  Review your testimonials.  See how you can emphasize the uniqueness from the comments left about them.

2) Follow up with your customers.  Are you reaching out to your customers with a follow-up?  Utilize customer surveys to get feedback.

3) Find out all you can about your competitors and use the information to your advantage.   Having that one or more difference in your business could put you ahead of your competition.

4) Look at your target market.  Do you cater to a certain demographic?  Specialize in a particular area or certain niche?

5) What makes you unique in your industry?  Are you a commodity that can be found everywhere?

Figured it out?  Did you find at least one unique difference that makes you stand out on your Social Media platforms?

Yes?

Well!  Don’t be modest or humble!  Tell everyone!  Shout it Out!  Spread it across your Social Media platforms, website, newsletters, eBlasts, blog, and marketing material.

By the way –

Ready to take the step to stand out on your Social Media platforms?  Go for it!  It’s time to take action!

Instagram 101 – Ready, Set, Go!

Instagram 101 – Ready, Set, Go!

Screenshot_2015-02-26-14-35-02

In case you are not aware – Instagram has been around for about 4 years and has over 300 million users.  Instagram is an app that features visual and video content and is downloaded to a smartphone or tablet.
Don’t let it be ‘one of those platforms’ I have got to add to my marketing.   Think of it as another great tool to utilize in getting the word out about your business in a visual and video manner.

Ready to move into the Instagram world?  It’s easy to get started and like many other social platforms you should create a few things before or as you are opening the account.

After downloading, follow these easy tips to do as you are creating your account.
  • Create an easy-to-read username! Try not to use several periods, dashes, or underscores
  • Use an Identifiable profile picture or logo. Size 110 x 110 pixels.
  • Make your bio appealing and consider adding the best URL for people to visit your website or wherever you want potential customers to visit. Could be to sign up for your newsletter or visit your Facebook page.  Your bio can not exceed 150 characters.

Now that your Instagram account is setup – time to get your business out there and be seen.

Start by growing your followers! How to do so?  Implement entertaining content.

Take note Instagram is much more than just images of your products.  Like other social platforms, people want to feel, see and hear your personality in your brand.  Then to establish that ‘know, like and trust’ factor.

Couple of ways get started on this path is to:

  • Follow others and when someone follows you, follow them back. You can follow up to 7500 people.
  • Use of hashtags! Research hashtags in your local area or other areas that you have sold to.  Hashtags related to your business, keywords.

Are you ready to post your first visual image/video?

Remember – Consistency is KEY and consider posting at least twice a day.  Once a day could suffice if you do the things listed above and more.  Don’t forget to converse on other accounts; mention, like, comment and use of hashtags.  Consider re-posting others content as well.

Ready!  Set!  Go!

Wait not quite ready to move forward?  At least consider looking into Instagram for your business marketing!  You might be surprised to see the amount of engagement on this visual social platform!  Research your competitors to see what they are doing….are they even on Instagram…if so, how are they using it to gain recognition and more.

Who is currently using Instagram in their business marketing?  Any tips you would like to post to help others in their Instagram success?  Comment below.

Do I Have to Use the Facebook App?

Do I Have to Use the Facebook App?

NO!  You do not have to use the Facebook app!  Not on your phone or tablet.  Especially, if you are using these for business connections.

Early last month, December 2014, I broke down and purchased my first tablet.  A Samsung Galaxy Tab 10.1.  I had always told myself I didn’t need one, but I decided to grab one and see what I could do with it that was different from my laptop especially for my training sessions on Social Media.

Of course I downloaded Facebook, Facebook Page, Facebook Groups, Facebook Messenger, Twitter, LinkedIn, Nook, and a few other apps that I enjoy on my phone. Several hours later I was ready to delete Facebook.

Why?  The very first thing I noticed was the size of the images – HUGE!  The images take over the whole 10.1 screen and was hard to figure out where to comment and see other comments.  On top of that couldn’t see the image in one screen.  So I removed it from the tablet home screen.

Once I did that I realized by utilizing the other Facebook apps, Messenger, Groups and Pages, these three were the only ones I really wanted or needed to conduct business via Facebook.facebook-groups

One key ingredient to the mix; I became more productive.

Look at it this way:  Groups and Pages allows us to only see those posts versus having to scroll down our news feed in Facebook and seeing other non-business posts that can distract us when we should be working.

Several months back I uninstalled Messenger on my phone due to the app downloading my friends list to my contacts.  I had uninstalled and re-installed several times making sure the sync process was turned off only to find them there again.  I do have it installed on my tablet for I don’t use it to check my contacts.

I haven’t taken the Facebook app off my phone, but then again I don’t like using my phone to answer emails let alone do business on Facebook Groups or Pages.  Once I get the hang of my tablet more – my phone may become obsolete for these apps to be installed.

Are you brave enough to remove Facebook app from your tablet or phone?  Especially if you need to be more productive in your time while working with or on Facebook?  Challenge yourself in removing Facebook and see how much more productive you become.

Would love to hear your thoughts on this – comment below.