Why Storytelling is important to Connect With Your Audience to Build Your personal Brand

Why Storytelling is important to Connect With Your Audience to Build Your personal Brand

When brands use storytelling, it sets their tone within their business!

Storytelling is where we share our values, talk about our beginning, our products, etc.

As part of your personal branding, you need to craft and tell a good story. If you look at the companies you love, you’ll discover that each one has a powerful story behind it that resonates with you and your values.

Why Storytelling Works

Stories are powerful because:

  • They put a human face on your business
  • People naturally love and are engaged by stories
  • A good story offers one more way to communicate your values
  • Stories engender trust because they explain “why”
  • People relate to stories, especially when they see themselves in them

Your Founding Story

An essential story that you absolutely must tell is how your brand came to be. Most of these stories have a similar plot arc:

  • You suffered from some seemingly insurmountable problem (which is the same problem or one problem that your audience faces)
  • You went through all sorts of frustrations, just as your audience is now
  • You came upon a simple idea and decided to give it a try
  • The idea worked and got results, and now you’re here to teach others how to do it

Of course, this isn’t the only good founding story. But the above story is powerful because it says: “I overcame your problem and I can help you overcome it too.”

Other Ideas for Personal Branding Stories

At the very least, you should develop a story that tells about the founding of your brand, but there are many other ways you can use storytelling as well:

  • When you talk about your life and especially your business, what do people find most interesting about your journey? This is a story that needs to be told.
  • Explain how you came up with an idea for a certain product. Pick your best product or the one you most want to see increase in sales.
  • Think of specific challenges you faced along the way or major milestones you met and turn each into a piece of content you can share.
  • Tell the story of a customer or client that you helped. Even better, have them tell the story. You can use this as a piece of social proof.

There are stories everywhere waiting to be told. It’s just a matter of finding them.

Where to Share Your Stories

You can use storytelling in blog posts, YouTube videos, the “About” page of your website, social media, and anywhere else you publish content. You don’t have to be a master storyteller. Just get out there and explain to people why you do what you do, and it’ll have the desired effect.

As you start your storytelling – make sure you are authentic, make sure it connects with your intended audience, and stay focused (don’t go too long and on a tangent).  By achieving the above – you’ll be a great story teller to your audience and clients!

7 Proven Tactics to Blog Your Way to Personal Brand Success

7 Proven Tactics to Blog Your Way to Personal Brand Success

A perfect blog is a great way to successfully build a strong personal brand!  By publishing a constant stream of content, your content will communicate your values, help your audience solve their problems, and help you gain exposure.

Blog Your Way to Personal Branding Success With These 7 Tactics!

Show Your Expertise

Blogging regularly allows you to show your expertise to the world. With each post, you can show that you know about your topic and have unique solutions to offer. Your blog will become a treasure trove of helpful information and you’ll be the go-to person in your niche.

Solve Your Audience’s Problems

The best way to build a personal brand is to offer unique solutions to your audience’s problems. With each post, you can take a specific problem and offer a solution to it. You can share hacks that you’ve discovered work for you or others. Find your audience online and see what questions they’re asking and what problems they’re facing. Turn that into a list, and you have a wonderful source of ideas for your blog posts.

A Two-Way Communication Channel

Blogs are great for branding because they don’t just present one-way communication. A blog is actually a form of social media where people comment and interact with publishers they like. You can reply to comments and follow your readers’ blogs as well. One idea to encourage interaction is to pose challenges, ask questions, solicit ideas, or run surveys through your posts.

A second advantage of blogging is that it allows you to get to know your audience better. Through this engagement, you’ll gain further insights into what your readers want, what problems they’re dealing with, and their tastes.

Get Personal

Your blog offers a highly personal way to connect with your audience, and this is very important for branding. You can tell your story here. Although you should focus on your readers and helping them, you may sometimes take the opportunity to share personal anecdotes or take a unique angle. This humanizes your brand and helps to create a strong bond with your readers.

Your Home On the Web

One advantage of having a blog is that you are the sole owner. You’ll never be removed or blocked for any vague reasons, and you have total control over your content and its distribution. It’s a good idea to use popular social media platforms like Facebook, Instagram, or YouTube to gain exposure, but your blog can be your home base because it belongs completely to you.

SEO Benefits

Finally, blogs provide a chance for you to create and publish content on a regular basis. Search engines look for fresh content and websites that are updated regularly, so this has SEO benefits. Putting a blog on the back end of your site can also help your site’s SEO.

Getting Started with Your Blog

Sit down for a minute and jot down some blog post ideas, then get started writing. Once you get into a steady routine of posting, you’ll start seeing more and more audience engagement, and this will build your personal brand.

Bonus: Time to Promote Your Blog

Once you have all these in play – what’s next? Time to ‘market’ your articles out to Social Media platforms, your email list, and consider putting a link to the blog article in your signature for email.

6 Advantages of Hiring an Agency to Help Build Your Personal Brand

6 Advantages of Hiring an Agency to Help Build Your Personal Brand

It’s essential that anyone doing business online has a strong personal brand. But what if you’re not sure you have the time and skills to do it yourself? Whether you’re just starting to build your personal brand or are looking for a branding brush-up, hiring an agency could be the right way to go.

An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out.

Marco Bizzarri

Take Advantages of an Agency’s Resources

You may not have the resources to tackle personal branding yourself. Most small business owners and entrepreneurs are up to their ears in their daily operations and barely even have time for strategic planning and other long-term issues. If you don’t have in-house staff to help, it may be easier to hire the experts.

Help to Articulate Your Personal Brand

If you’re struggling to define your personal brand, an experienced branding agency can help you better articulate it. It’s often difficult for an individual to understand exactly what they’re going for. What image do you want to create in the public’s mind about who you are and what you do? Branding professionals can help you discover and clarify the best approach.

A Fresh Perspective

It’s often hard to accurately see how you appear in others’ eyes. A branding agency can bring you a fresh perspective. They can see what you’re already doing right or wrong. Their feedback can help you better decide how you want to present yourself to the world. A fresh perspective can also help you get un-stuck if you’re in a rut.

Identify Your Target Market

Have you clearly defined your target market and their values and motivations? This can be a huge task, but it forms the foundation of good branding. An agency with a great deal of marketing experience can help you identify and define your target market. They can also analyze the competition and help you find ways to set yourself apart.

Brand Visuals and Design

Design is one area where an agency can really help you in your personal branding efforts. A major part of branding is defining your visual language. This is hard for those of us without a keen eye for design, or specific design skills. The experts have done it before and they know what will work best to communicate the image you have in your mind.

Handle Your Own Personal Branding

Of course, you are the expert on you, and you are the essential part of your personal brand. This is a challenge to communicate to others, even if they are branding experts.

So think carefully before you choose to outsource all or part of your personal branding. If you have the means to invest, you can save a great deal of time and energy by outsourcing. And perhaps you can learn a few things from the experts you hire.

If you decide to handle it yourself, you’ll stand a good chance of building a personal brand that really communicates to your audience who you are and what you stand for.