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6 Reasons Why Entrepreneurs Should Strive for Efficiency

6 Reasons Why Entrepreneurs Should Strive for Efficiency

Efficiency is often talked about in the business world, at all levels of commerce from large to small. It’s even seen as one of the most important factors in business – as the more efficient you are, the more productive you are… and this directly influences profits.

Focusing your efforts allows you to achieve as much as possible, in the shortest amount of time and with the least amount of exertion. Yet, oftentimes entrepreneurs find they’re not operating efficiently and need to revise their approach to key business areas. Here are six reasons why entrepreneurs should strive for efficiency in every facet of their business operations…


#1 Remain Competitive

If you’re efficient then you’re capable of completing more work than your competitors in the same timeframe. Subsequently, you increase your immediate income, but also gain a greater number of customers – who then become repeat business and also refer potential customers to you, rather than your competitors.


#2 Improve Customer Experience

An efficient business creates a smooth customer experience, where all contact with the customer follows a pre-defined process, adheres to standards in company communication, and meets expected response times. This leads to a marked improvement in each customer’s experience of dealing with your company and encourages them to remain loyal customers and refer your business to others.


#3 Reduce Costs

Efficiency reduces costs by ensuring each team member is organized with all the tools and information at hand, so they can complete their tasks properly and minimize any time wasted or unnecessary costs, such as overtime on staff wages, ineffective systems, gasoline, unproductive meetings and so on.

“Virtual assistants are able to streamline a multitude of tasks and processes across your business.”


#4 Increase Income

The reasons already outlined of completing more work through remaining competitive, securing loyal customers through improved customer experience and reducing costs through efficiency savings all lead to an increase in income. However, the ability to increase income escalates when efficiencies free up more of your time, which can then be spent focusing on income generating tasks.


#5 Achieve Goals

Efficiency will help you achieve more of your goals (and provide you with more time to clarify your goals to start with), not only because you have more time available to devote to progressing them, but because you’ll be more focused in your actions. Further to this, as you reach your goals, you’ll feel a greater sense of achievement and this additional motivation will spur you on to achieve even more.


#6 Business Growth

All of the reasons mentioned ultimately add to the growth of your business, which nicely demonstrates the wide-reaching effect and overarching importance of striving for efficiency in your business.

Delegation Is Essential

Successful entrepreneurs accept that efficiency is crucial in business and know they cannot work in isolation or complete everything themselves. They know that if they’re going to generate momentum in their business and achieve their required outcomes, they absolutely must ensure they can delegate efficiently to an experienced, trusted and professional team.

Your Perfect Strategic Partner

A virtual assistant is the perfect strategic partner for the ambitious entrepreneur. VAs are naturally efficient people… being drawn to organize, they’re professional business support specialists who have an extremely positive effect on efficiency, and therefore the ultimate growth and profitability of your business too.

“A virtual assistant is the perfect strategic partner for the ambitious entrepreneur.”

Virtual assistants are able to streamline a multitude of tasks and processes across your business. Some are even able to take on entire roles such as social media assistant, or whole departments, for example your marketing department. This frees up a colossal amount of your time, allowing you to focus intensively on generating more income and growing your business.

Are you ready to realize the awesome effects of delegation and the ‘efficiency power’ your VA brings to the table?


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5 Tools for Managing Your Social Media Platforms

5 Tools for Managing Your Social Media Platforms

A few weeks back I spoke to a group of FAB Ladies with FABWOMEN on Social Media. One of the areas we discussed were tools they can use for managing their social media platforms.

To give them more information I decided to write a blog specifically for them!

FAB Friday – Social Media & Content Management Talk

FABWOMEN Ladies – here ya go!

As you ladies remember I listed about 10 different Social Media managing software available.  Of those I have 2 that I use for my business as well as for clients along with others that may assist you like the 2 I use.  Remember as you are reading the ones I use may not be for you and your business.

Hootsuite (I use in my business) – I’ve been using Hootsuite for quite some time before many of these other tools came out. Honestly, I like it!  The main feature once you open your account is the dashboard environment.  As you establish each platform you will see ‘streams’ showing you the content that is happening on each of the social platforms.  I was excited when earlier in 2015, Hootsuite added Instagram posting/scheduling! I never thought they would find away to bring Instagram in, but they did! Check it out! Hootsuite is FREE up to 3 social media platforms.  If you have need for more platforms…Hootsuite has paying plans.

Buffer (I use in my business) – I started using Buffer when it first came out in 2010. Loved it from the get go. I can do several things inside and outside (chrome extension). Buffer’s initial setup was to ‘bucket’ the content and have your content queued out to which ever social platform you have attached. As Buffer progressed many other features are now available: scheduling your content for future posts, tweets, pins and this November, Buffer added another top notch feature: Social Media Calendar! This service continues to grow, continues to improve and continues to give so many more capabilities that are beneficial to all of us.  If you are a big Pinterest users for your business….Buffer  will be perfect!  Buffer added Pinterest pinning and that is the main reason I now pay for Buffer.

The next three I do not use. Not saying these aren’t good tools, just that they weren’t what I was seeking when I did see them.

SocialOomph – has been around for sometime and it works similar to Hootsuite so I won’t go into too much detail. A small downside is that the free version only allows you to have Twitter accounts while the paid version you can have other social media platforms added. You can schedule, find qualifying followers, and monitor. Check out their FREE 7 Day trail for the full SocialOomph before making the decision to utilizing.

Tweetdeck imageTweetDeck – Like Hootsuite and SocialOomph it has been around for quite sometime as well. In 2013, Twitter purchased TweetDeck and has made it where it is only used for the Twitter platform and no other social platforms. If Twitter is your primary platform then this will be the best one for you.

Sprout Social – does not offer a free version. To use any of Sprout Social you will need to pay for it. It does work like most of the other social media tools out there with one exception….Brand monitoring! I have worked my Hootsuite dashboard to be my brand monitoring so I choose not to use Sprout Social.

Take a few minutes, check each one out.  You may feel Sprout Social is better for you over Hootsuite…go for it!  Each of us has different needs and goals therefore chose the one or more that fit you!

I’ll go even further!  While speaking I did mention several more, but listed below are 5 other tools that should be considered as well:

1) Social Clout
2) Sprinklr
3) AgoraPulse
4) Shoutlet
5) Mention

Do keep in mind – it is still important to continue to be ‘live’ on your social media platforms. There are times that make it great to utilize these tools, but still being there on your platforms is most important.

Which tool or tools are you going to check out? Have I missed another good one that you are using for managing your social media platforms…would love to hear from you. Leave a comment below as well on your thoughts on the tools listed too.

15 Ways to Utilize Evernote into your Business

15 Ways to Utilize Evernote into your Business

As business owner we are always searching for new tools to utilize in our business from creating notes, listing tasks and more.  Evernote is that tool!

I have been using Evernote for my business for the last 5 years.  During these years I have figured out ways to make this system work specifically for my business needs. In addition, I’ve trained businesses to start using Evernote in their business.

Let me tell you a bit about Evernote in case you have not heard of it.

Evernote is a workspace software downloaded to your desktop/laptop or can be used directly on the web as well on your mobile devices.  You can create and collect notes, make lists, take pictures, collaborate with co-workers and much more.  Your notebooks and notes are then synced into your online account so that no matter where you are, you have access to all your Evernote notebooks and notes.

Below are 15 simple ways to start using your Evernote for your business:

  1. Create tasks list and check them off as you complete them
  2. Track your time during the day on projects or client work
  3. Track mileage to and from meetings
  4. Create a blog article (which is how I’m creating this one before it goes onto my website)
  5. Create a note with quotes and tips – you won’t ever loose them again.
  6. Collaborate with co-workers or team members by using the chat system.
  7. Save articles from the web for future reading or pass along to others (there’s an app for that)
  8. Track your business goals and check them off as you reach them
  9. Track business finances.  Create a table and upload image of your receipts
  10. Want to write a book? What better way to brainstorm or write away. Don’t forget to use the word count feature to keep track of the length of your book.
  11. Record your notes, blog articles, phone interviews
  12.  During networking or meetings, don’t use paper, create a note and start typing away.
  13.  Create reminders and have them emailed so you never forget again
  14.  Brainstorm products/services or any other business idea.
  15. Create templates for use in the business – especially those forms you need consistently to be filled out by prospective clients or team members.
  16. Need a simple easy presentation?  Create the note and then click the present icon and go live with it during a meeting, webinar or recording.
  17. Upload or use your camera to insert images where needed.
  18. Share some of these notes/notebooks with team members instead of emailing.

I know I said 15, but I couldn’t help it.  There is much you can do with Evernote that I could go on and on.

Keep this in mind no matter what type of business you are….Evernote can be used for YOUR business.

Prior to Leona I did not even know this tool existed and what a great communication tool it can be. With Leona’s training I have been able to use evernote and create notebooks and notes in order to keep all facets of my business organized. It is also a great tool when you are trying to share information with other people on your team. Before applying Evernote all communication was done going back and forth in email. It was a very frustrating process and not very efficient since emails would get lost or go unread. Now in evernote we can share the notes and everyone on the team that is part of that project can see these notes. It is great to have everything in one place and be able to see all that is being done. Once the tasks are completed they can be archived and more notebooks can be created. I am sure there are more bells and whistles that can be used but it has been a life saver for the business and I am glad she introduced me to it. ~ Shanna Kabatznick, Founder of FABWOMEN
Make Your Business Stand Out on Social Media

Make Your Business Stand Out on Social Media

If you have been using Social Media for several years now; you know how much this area has changed. You need an understanding of who and what your business is about and how to tell others about you.

Get ready to take a stand and make your business stand out on your Social Media platforms.

Grab a piece of paper or create a note in Evernote or use your favorite note-taking tool to answer these two questions:

1) What makes your business special?
2) What separates you from your competitors?

Stop what you are doing and take some time to answer these questions.


Wait, read on to see if these 5 areas will help you in identifying where you could stand out more in Social Media:

1) Look at your current products and services that you provide.  Review your testimonials.  See how you can emphasize the uniqueness from the comments left about them.

2) Follow up with your customers.  Are you reaching out to your customers with a follow-up?  Utilize customer surveys to get feedback.

3) Find out all you can about your competitors and use the information to your advantage.   Having that one or more difference in your business could put you ahead of your competition.

4) Look at your target market.  Do you cater to a certain demographic?  Specialize in a particular area or certain niche?

5) What makes you unique in your industry?  Are you a commodity that can be found everywhere?

Figured it out?  Did you find at least one unique difference that makes you stand out on your Social Media platforms?


Well!  Don’t be modest or humble!  Tell everyone!  Shout it Out!  Spread it across your Social Media platforms, website, newsletters, eBlasts, blog, and marketing material.

By the way – [ctt title=”Play your strengths, downplay your weaknesses and you will be the only choice in your industry!” tweet=”Play your strengths, downplay your weaknesses and you will be the only choice in your industry! @leonaamartin” coverup=”d0J4c”]

Ready to take the step to stand out on your Social Media platforms?  Go for it!  It’s time to take action!

Instagram 101 – Ready, Set, Go!

Instagram 101 – Ready, Set, Go!


In case you are not aware – Instagram has been around for about 4 years and has over 300 million users.  Instagram is an app that features visual and video content and is downloaded to a smartphone or tablet.
Don’t let it be ‘one of those platforms’ I have got to add to my marketing.   Think of it as another great tool to utilize in getting the word out about your business in a visual and video manner.

Ready to move into the Instagram world?  It’s easy to get started and like many other social platforms you should create a few things before or as you are opening the account.

After downloading, follow these easy tips to do as you are creating your account.
  • Create an easy-to-read username! Try not to use several periods, dashes, or underscores
  • Use an Identifiable profile picture or logo. Size 110 x 110 pixels.
  • Make your bio appealing and consider adding the best URL for people to visit your website or wherever you want potential customers to visit. Could be to sign up for your newsletter or visit your Facebook page.  Your bio can not exceed 150 characters.

Now that your Instagram account is setup – time to get your business out there and be seen.

Start by growing your followers! How to do so?  Implement entertaining content.

Take note Instagram is much more than just images of your products.  Like other social platforms, people want to feel, see and hear your personality in your brand.  Then to establish that ‘know, like and trust’ factor.

Couple of ways get started on this path is to:

  • Follow others and when someone follows you, follow them back. You can follow up to 7500 people.
  • Use of hashtags! Research hashtags in your local area or other areas that you have sold to.  Hashtags related to your business, keywords.

Are you ready to post your first visual image/video?

Remember – Consistency is KEY and consider posting at least twice a day.  Once a day could suffice if you do the things listed above and more.  Don’t forget to converse on other accounts; mention, like, comment and use of hashtags.  Consider re-posting others content as well.

Ready!  Set!  Go!

Wait not quite ready to move forward?  At least consider looking into Instagram for your business marketing!  You might be surprised to see the amount of engagement on this visual social platform!  Research your competitors to see what they are doing….are they even on Instagram…if so, how are they using it to gain recognition and more.

Who is currently using Instagram in their business marketing?  Any tips you would like to post to help others in their Instagram success?  Comment below.