Why Storytelling is important to Connect With Your Audience to Build Your personal Brand

Why Storytelling is important to Connect With Your Audience to Build Your personal Brand

When brands use storytelling, it sets their tone within their business!

Storytelling is where we share our values, talk about our beginning, our products, etc.

As part of your personal branding, you need to craft and tell a good story. If you look at the companies you love, you’ll discover that each one has a powerful story behind it that resonates with you and your values.

Why Storytelling Works

Stories are powerful because:

  • They put a human face on your business
  • People naturally love and are engaged by stories
  • A good story offers one more way to communicate your values
  • Stories engender trust because they explain “why”
  • People relate to stories, especially when they see themselves in them

Your Founding Story

An essential story that you absolutely must tell is how your brand came to be. Most of these stories have a similar plot arc:

  • You suffered from some seemingly insurmountable problem (which is the same problem or one problem that your audience faces)
  • You went through all sorts of frustrations, just as your audience is now
  • You came upon a simple idea and decided to give it a try
  • The idea worked and got results, and now you’re here to teach others how to do it

Of course, this isn’t the only good founding story. But the above story is powerful because it says: “I overcame your problem and I can help you overcome it too.”

Other Ideas for Personal Branding Stories

At the very least, you should develop a story that tells about the founding of your brand, but there are many other ways you can use storytelling as well:

  • When you talk about your life and especially your business, what do people find most interesting about your journey? This is a story that needs to be told.
  • Explain how you came up with an idea for a certain product. Pick your best product or the one you most want to see increase in sales.
  • Think of specific challenges you faced along the way or major milestones you met and turn each into a piece of content you can share.
  • Tell the story of a customer or client that you helped. Even better, have them tell the story. You can use this as a piece of social proof.

There are stories everywhere waiting to be told. It’s just a matter of finding them.

Where to Share Your Stories

You can use storytelling in blog posts, YouTube videos, the “About” page of your website, social media, and anywhere else you publish content. You don’t have to be a master storyteller. Just get out there and explain to people why you do what you do, and it’ll have the desired effect.

As you start your storytelling – make sure you are authentic, make sure it connects with your intended audience, and stay focused (don’t go too long and on a tangent).  By achieving the above – you’ll be a great story teller to your audience and clients!

How Well Do You Know Your Ideal Client the Best?

How Well Do You Know Your Ideal Client the Best?

Creating an ideal client avatar  is an exercise that we have all completed as some point.  It should be the first thing you do once you start your own business!

This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom probably isn’t worried about shareholders), and even the color of your logo.

So you spend a few hours considering things such as:

  • Age group
  • Income
  • Family status
  • Education
  • Lifestyle goals
  • Location

Maybe you even write up a nice little story about your ideal client. You give her a name, a couple of kids, a husband who just doesn’t get it, and a load of student loans. You know quite a bit about her, you think.

But you would be wrong, and if you stop there, you may be missing a huge piece of the puzzle—and losing out on the best clients because of it.

Defining your ideal client or customers is the first thing you do when you decide to start your own business.

Ideal Client Personality Mismatch

Here’s something that’s rarely considered in the “ideal client” equation, and it’s arguably the most important part: personality.

If you’re snarky, sarcastic, fun-loving and loud, then a quiet, middle-aged mom who spends her time volunteering at the church is probably not a good fit for you. Sure, she might need your help, and she might love your products, but for one-on-one coaching, this match-up is a disaster. Either she will be uncomfortable with your style, or you’ll be miserable trying to reign in your natural exuberance.

Better to pass mom on to a coach who is a better fit for her personality wise.

Drive Determines Success

This one can be difficult to calculate from the start, but once you recognize it (or the lack thereof) it’s worth paying attention to. The client without the drive to succeed will—more often than not—only end up frustrating you both.

Better to end your relationship as soon as you see the signs of this than to waste your time going over the same material and exercises again and again with someone who simply won’t do the work.

If you look at your current and past coaching clients, you’ll begin to see patterns. You can easily look back and see what made some clients a joy to work with, while others were a struggle. Think about what those differences are, and add them to your ideal client profile. Then compare any new potential clients to this ideal profile, and you’ll never again sign on with a less-than-perfect client.

If you haven’t taken the time to create or define your ideal client avatar – no worries…. I have the perfect workbook for you.  Inside you will be asked questions related to that one specific client using not only demographics but personality and more!  Go head… sign up below and be on your way to creating your ideal client!

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3 Simple Strategies to Reduce Stress to Maintain a Healthy Life and Business

3 Simple Strategies to Reduce Stress to Maintain a Healthy Life and Business

It’s important to grow your business and make progress, but not at the expense of your health. It’s often the case that as a business grows, the person running the business starts to feel burned out. To avoid this, you need to reduce stress and manage your health as you go along.

Why You Need to Manage Your Health and Reduce Stress

What happens if your stress spirals out of control?

  • Mental health issues such as depression and anxiety
  • Disruptions in regular eating and sleeping
  • Impaired cognitive function and memory loss
  • Cardiovascular problems like high-blood pressure and heart disease
  • Compromised immune system
  • Stomach problems like acid reflux and ulcers
  • Chronic fatigue

All of this can happen if you’re not managing stress properly. Long-term physical effects can be particularly harmful and even life-threatening.

Identifying Stress and Stressors

The problem is that most of us don’t even realize when we’re getting stressed. Stress manifests itself in various symptoms and you have to learn to recognize these symptoms in yourself.

Your symptoms might include:

  • Loss of appetite or changes in eating habits
  • Trouble sleeping or feeling tired even when you get enough sleep
  • Irritability and mood swings
  • Indulging more in alcohol, emotional eating, or other negative stress-combating strategies

 What are your stress symptoms? This may take some time to think over, but it’s worth the effort. Your body and behavior will tell you exactly when you’re having trouble and then you can be ready to deal with it.

How to Beat Work-Related Stress

Before you start considering methods to reduce stress, make an assessment of your overall health. Simply taking care of yourself and striking a good balance can automatically reduce stress.

Make sure you’re eating three times a day at regular times. Your diet should include plenty of variety, including fresh vegetables and other nutrient-rich foods. Don’t skip meals because you’re busy and consider snacking to get through long stretches of time between meals.

Get at least eight hours of sleep at night. If you’re not sleeping well, try to pinpoint what’s preventing you from getting a good night’s sleep and then take steps to fix it. For example, if light from outside is bothering you at night, try putting curtains on your windows. Sticking to a regular sleeping schedule will also improve your sleep quality.

Get at least some light exercise each day. This doesn’t have to be at a gym – consider a daily walk or some stretching and easy-to-do exercises like squats.

Develop Stress-Reducing Strategies

In addition to taking care of your overall health, you should develop some strategies for tackling stress when it occurs.

Any hobby that takes your mind off business and your daily stresses will work. Reading, watching movies, playing video games, watching funny videos on the Internet, and listening to music are all good examples of things you can do to reduce stress.

Choose some fun activities you can do with friends. Just talking to someone outside your work environment can help you get work off your mind. Plan some friends or family time.

There are specific activities that are especially good for maintaining a healthy balance. Things like yoga, meditation, and creative visualization have been proven to reduce stress. If you don’t do any of these right now, try one out and see how it feels.

Maintain to Reduce Stress and Your Health and Your Business Will Prosper

If you’re constantly stressed, your business won’t be able to flourish. In the long run, maintaining a balance will improve your health and your business will prosper along with you.

Goal Setting for the Enthusiastic Entrepreneur in Achieving Business Success

Goal Setting for the Enthusiastic Entrepreneur in Achieving Business Success

If there’s one thing we know about goal setting for entrepreneurs, they have to be SMART, right?

After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measurable, attainable, realistic and timely.

While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things.

Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there.

In fact, they might even do worse than simply “not get you there.” They may actively hold you back.

Consider what happens when you set an “attainable” goal of earning 10% more than you did last year. You might work 10% more. You might spend 10% more on ads or product creation. You might even reach out to 10% more potential clients.

And you’ll likely earn about 10% more.

“Not bad!” you say. After all, that was your goal.

But did that 10% inspire you to work harder? Or did it create a subconscious ceiling on your earning potential that you’re unable to break through?

Rather than focusing on goals that are attainable and realistic, savvy entrepreneurs know that the key to incredible success lies in creating lofty goals that feel out of reach—maybe even UN-attainable.

They don’t strive to earn 10% more than last year. They want 50% or even 100% more. They stretch themselves. They find new—and better—ways to do things, so they don’t have to work twice as hard, but they remain open to the possibility of doing so—at least in the short term—when it’s necessary.

Of course, you cannot simply declare crazy goals and expect the universe to hand them to you. And that’s exactly why putting aside those smart goals is so…smart. When you shun the attainable in favor of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars.

Sure, you might not double your income, but you’re almost guaranteed to do better than a mere 10% increase. So push your boundaries. Set big, audacious goals. Even if you fail, you’ll be much further ahead than those smart goals would leave you.

How to Use Social Media for Business Without Getting Distracted

How to Use Social Media for Business Without Getting Distracted

Social media is wonderful, but it can also be dangerous. You log on to post an important piece of content and get led astray by a cute cat video. You’re there to check your engagement and you get caught up in a drawn out discussion. It’s time to see how much your followers have grown and you find yourself zoning out and scrolling down your feed for an hour.

You need to use social media for your business, but how do you do it without getting distracted? The key is to take control and focus.

7 Key Ways to Take Control and Stay Focused of Your Social Media….

Choose Your Platforms Well

First, carefully choose which platforms you’ll use. You don’t have to use them all and you may find that some are more distracting than others. Choose sites where:

  • Your audience is there and actively engaged
  • It’s a profitable use of your time

Cut out the sites that are more distracting than profitable.

Create Boundaries

Establish boundaries between personal and professional use of social media. Create separate accounts for your business and keep off personal accounts during your working time.

For example, you might have a personal Facebook account and a Page for your business. You can check this Page when you’re working, but avoid your personal account. You may use LinkedIn for professional networking but Twitter and Instagram to communicate with friends.

For Facebook consider logging into Business Manager where you can access your page directly and keeps you away from seeing your personal feed.

Log In With an Objective in Mind

Each time you get on social media, do it with a specific objective in mind. For example, when you get on Facebook, you’re logging in to check today’s post’s engagement or research your followers. While you’re there, don’t do anything outside of that objective. If you see a video you want to watch, save it for later.

Establish certain times of day when you’re allowed to log in and set time limits. You might set up a 15-minute check in the morning, for example. Set a timer and close the window when the timer goes off.

Prioritize Activities

Along with setting limits, establish priorities for social media. For example, you might have a 20-minute block of time designated for social media. During this time, you first need to post a piece of content you wrote. Next, check comments. Third, search for some specific information. Your lowest priority item might be to scroll down your feed. This way, you allow yourself some time to read content, but you make sure you get the important work done first.

Use a Second Monitor

A second monitor sends you messages without you actually logging in to the platform. You can sign up for email notifications that let you see what’s happening without getting sucked in. When you’re notified that there’s something important, then you can log in and check.

Use a Dashboard

Use a social media dashboard that allows you to organize and monitor activity across platforms. You can take in everything that’s going on at a glance, which saves you time.

Identify Distractions and Get Rid of Them

You can control social media. It just takes some conscious effort. Take a look at how you use these sites and see where you’re wasting time. Monitoring will show you what’s distracting you the worst, and you can then remove it.

9 Easy Hacks That Will Save You Time in Eliminating Overwhelm

9 Easy Hacks That Will Save You Time in Eliminating Overwhelm

How do you handle life when there’s a mountain of things to do each day and none of it ever seems to get done? There are plenty of methods for getting control over your life – cleaning up, organizing tools, to-do lists, time management – but here are a few simple things you can do to save time.

Save Time with These 9 Easy Hacks

Cut Down on Phone Calls

Do you need to pick up the phone so often? Limit your phone calls to only the times when it’s absolutely necessary. Do whatever you can through email and only use the phone when you really need to discuss with someone.

Keep Meetings and Discussions Short

For meetings, create a clear agenda with a time limit and stick to it. Keep small talk to a minimum. When having an informal discussion, keep a goal in mind and focus on achieving that goal. Once achieved, wrap up the conversation.

Limit Email Time

Daily emails can seem endless. Set a time limit for how long you’ll spend on email during certain times of the day. For example, 30 minutes for morning emails, 15 minutes after lunch, and so on. Instead of reading the first message first, start with the most important and respond in order of priority.

Avoid Social Media

Social media can be a serious time-waster. Stay off social media, turn off notifications, delete the app from your phone – whatever you need to do to remove the distraction. If you use social media to communicate, use only the chat function. For Facebook, you can download Messenger and leave the regular app off your phone. If you use it for business, set aside time and limit it just like with your emails.

Go Off the Grid

When you need to focus on a task without distraction, seal yourself up in your office and keep away the outside world. Let people know that you’re not to be bothered. This is also a good idea when you’re doing strategic planning or anything else that requires serious concentration.

Time Manage Your To-Do List

For each item on your daily to-do list, set a maximum time limit. This is the most time you can spare for the task. Set a timer as you begin each task. This prevents one item from taking too long and pushing others off your list.

Run a Time Audit

A great way to start managing your time more efficiently is to conduct a time audit. This involves keeping a log of everything you do and how long it takes. You can do this for a few days or even a few weeks to see exactly how you’re spending your time. It’ll then be clear to you what you need to cut out.

Take Care of Yourself

Take care of yourself mentally and physically at work and during personal time. Get plenty of sleep, eat well, manage stress, and stick to regular routines. If you maintain your health in this way, you’ll stay more focused and work more efficiently.

Take Breaks

Take many small breaks throughout the day to keep your focus. During these breaks, you may want to engage in some activity that’s just fun and relaxing.

Always look for parts of your day that you can trim, and you’ll find yourself working smarter with less stress and more time.

Now is the time to save time in your day to eliminate the overwhelmed feeling!

BTW if you have a hack that you use, feel free to let me know below!  Would love to hear what others are using to help eliminate overwhelm!