Ready to Improve Your Work/Life Balance It’s Time to Delegate Today

Ready to Improve Your Work/Life Balance It’s Time to Delegate Today

When you’re busy handling all the tasks in your business, the rest of your life can kind of pass you by! This is where your work/life balance is not working for you.

Therefore you shouldn’t let your work/life get in the way!

If you can’t find the time to get a handle on any of the other important things in life, such as looking after yourself properly, seeing family or friends or taking adequate time to just chill out.

Then it’s time for you to transform your business… you need to delegate, and it really is that simple.

That busy lifestyle can’t be maintained forever, and too long working and living like that can lead to intense burnout that’s difficult to recover from.

Therefore, delegation is of most benefit when viewed as a long-term solution, rather than a one-off occurrence. It must be done well in order to be effective, and good delegation comes down to… what, who and how.

What to Delegate

You can delegate the majority of your recurring, non-money making background tasks such as social media management, general marketing, graphic design, editing, copywriting, administrative tasks, bookkeeping and customer service, to name just a few. By doing so you’ve just freed up your own time to concentrate on the income generating tasks that are core to your business, whether it be a service or product-based enterprise.

Who to Delegate To

Virtual Assistants (VAs) are the perfect resource solution for many different types of businesses, operating both online and offline. With a wide range of skills and a wealth of business expertise, VAs are able to provide experienced and specialized support at the level of professionalism required by your business.

How to Delegate

Even with a spectacular team behind you, delegation must be handled carefully in order to be successful. It’s important to be able to clearly communicate the outcomes you’re looking for, what you’d like to achieve, as well as if there are particular processes and deadlines by which you’d like tasks completed. If you’re not already clear on this, you can work with your VA to determine both the outcomes and the processes involved. Knowing this is really important, not only so that both you and your VA understand the actions and tasks at-hand, but so your expectations are aligned and ideally, are crystal clear.

“With effective delegation your business will become far less reliant on your time.”

Then… let the task(s) go!

Remain available to respond to communications, but don’t micromanage. Your focus needs to shift to your income generating tasks and your VA needs to be allowed to progress, and deliver the tasks assigned. Your confidence in delegating will grow – and knowing tasks will be completed to a very high standard and to deadline, and appreciating your business is being consistently represented at an extremely professional level.

The only thing left to do is consult with your VA as to how you’re going to keep in contact and how they’ll report back to you, for example through a project management platform with a written or verbal update once a day, or weekly. If you do not have something in place, your VA should be able to assist in this respect and have one in place for you two to communicate.

With effective delegation your business will become far less reliant on your time, and you’ll be pleasantly surprised at the new opportunities that present themselves. You’ll find you have more energy, can build greater momentum, can cultivate your ability to reach more customers, and finally work more efficiently.

All of which helps to increase your earning potential across the board as well as help your work/life balance!  Don’t you see?

You really can take more time off and reinstate your work/life balance at the same time!

Isn’t it time you gave delegation a go?

Learn more about having a Virtual Assistant working for you.

Top 5 Reasons Why Your Marketing Message Needs a Clear Target Market

Top 5 Reasons Why Your Marketing Message Needs a Clear Target Market

The most crucial step in creating an effective marketing message is identifying your target market. Your message needs to speak directly to their needs and explain how your product or service meets these needs. How it does this is the single biggest factor that determines the success or failure of your marketing. So, if your marketing isn’t working, it could be because you haven’t yet defined your target market clearly enough.

What Is a Target Market?

A target market is a set of individuals who share common characteristics. A person in this group is the ideal end user for the products or services you offer. In other words, this is the group of people who can best use what you’re offering. It’s important to define who this group is so you can craft your message just for them.

Cleary Define Your Target Market With These 5 Ways

Give Your Message Focus

The right targeting gives your message focus. You can’t be all things to all people and if you try to be everything for everyone, you’ll end up appealing to no one.

Casting your net too wide will bring in prospects who won’t eventually buy. You’ll waste time and effort nurturing these leads with no result. Targeting tightens up your message so that from the very beginning, you’re only spending time on people who will actually benefit from using your product or service.

Specificity – They’re Speaking to ME

Your prospective buyer is looking for a message that resonates. They’re skimming their social media news feed distractedly and ignoring most of what they see there. How do you make your content stand out?

Through targeting a specific set of people and studying them, you deeply understand the interests of the people you want to reach. You can figure out how to create compelling content that grabs their attention and draws them in. Targeting helps you set yourself apart from the millions of other messages they receive every day.

Addressing Pain Points

The most important thing to know about your audience is their pain points. You have to understand what problems they face so that you can show them your product is the solution. Targeting helps you clearly understand what this pain is and how you can address it.

Targeting is Essential Marketing Research

Before you invest a great deal of time and energy into a marketing campaign, you need to make sure there actually is a market for your product. The research that goes into building a customer profile helps to clarify that this market exists and how much opportunity there is there. This is also essential if you’re seeking funding for your campaign.

Refining Your Target

Through this research you should refine your target market. You may start out with a general idea only to discover that there is an underserved segment of the market you can target. You can then adjust your marketing for a smaller segment of the population where you can get more results with less effort.

The First Step: Your Customer Profile

How do you successfully target your market? It starts with creating a customer profile. This profile contains demographic data and information on their values, tastes, needs, and pain points. It describes all of this in terms of one single individual who most needs your product. This is the first step of any successful marketing campaign.

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4 Ways to Create Online Content That Evokes Emotion to Engage Audiences

4 Ways to Create Online Content That Evokes Emotion to Engage Audiences

The best online content is that which evokes emotion. It causes readers to feel something. Not only does this create a powerful bond between a content brand and its fan base, it also leads to viral sharing, which is the dream of all content marketers.

Create Online Content That Evokes Emotion Using these 4 Ways….

Keep It Positive

Common knowledge tells us that positive online content gets more shares. It makes sense if you think about it: The most shared content is that which is humorous or awe-inspiring. Content that gives us hope, such as a powerful image, is more likely to be shared than something pessimistic or negative. Amusement, joy, a sense of belonging, surprise, affection, and excitement are all very engaging emotions.

The Case for Negativity

However, there is a case to be made for negative emotions as well. Although negativity doesn’t go over as well as positivity does, sometimes a very sad or frightening piece of online content will go viral. This is because it triggers powerful emotions of empathy or concern.

Bonus Tip:

Include current events and timely topics in your content to get more shares and engagement.

Righteous Anger

Some studies have shown that anger is a good emotion for content. Of course, you shouldn’t make your audience angry at you. Rather, it can be very powerful to share online content that causes some controversy and gets a discussion going. You might encourage people to rally behind a cause or engage in a debate about an important topic.

What’s that all about?

Finally, curiosity is a great emotion to target. When there is content that makes people say, “What’s that all about?” it’s sure to get some sharing. This is also true of titles for written content that pique curiosity.

Which emotions to target and how to go about targeting them all depends on your target market. The better you know their feelings and opinions, the easier it is to give them content that will stir their emotions.

Keep in mind – not all emotional online content guarantees successful engagement!

We all experience a variety of emotions each day.  While emotion is important in our content; there are also other factors to consider.  Like timing, exposure, format of the content, presentation, who created and shared it…. so on.

Even though understanding the role of emotion plays in our content, we have yet to perfect any real formula that makes content go viral. 

Some have come close, though!

Despite all this – don’t stop using emotion in your content – keep in mind that it may work at times while other times it may not.

How Your Competitors Influence Your Marketing Message in A Busy World

How Your Competitors Influence Your Marketing Message in A Busy World

Competitors influence our marketing every day, every time we have something to put out there.  That’s why when you’re crafting your marketing message, you need to know your customers and your product well so that you can explain how your offer solves their problems. But there’s one more party you need to examine very carefully: your competition. Here’s why you should spend some time studying your competitors when creating your marketing message:

5 Ways Your Competitors Influence Your Marketing Message

Set Yourself Apart in a Competitive Market

The goal of your marketing message is not just to explain how you solve people’s problems, but how you do so uniquely. In other words, what makes your offering different from other offerings on the market? In order to understand this, you need to know what your competitors are offering so you can set yours apart.​

Gain Insights into Your Target Market

Studying your competitors can help you gain insights about your target market. You can see how they’re communicating with their audience to get ideas. See what pain points they address in their marketing messages. Why are they doing this? You don’t want to steal their ideas, but you can use their content to help you better understand your shared audience.

What sets you apart from the competition? You need to know this so you can communicate it in your marketing message.

Monitor Your Competitors’ Reputation

You can also gain insights by looking at how your audience interacts with your competitors. For example, look at comments on their social media posts or online reviews of their products. You’ll find customers giving their opinions and asking questions. Sometimes, you can find negative feedback and gain insights into sections of the market your competitor doesn’t serve well. You can then identify in your marketing message how you do.

Discover Trends in the Market

Your competitors can clue you in to emerging trends and recent changes in the market. They may know something you don’t know. For example, you might see their content using a new industry buzzword or see them expanding into a new segment.

In the same way, your competitors can alert you to emerging potential threats in the market. Let their mistakes help you avoid making them yourself. You can take these threats into consideration as you craft your marketing message.

Improve Your Content

Watching your competitors can help you with your content strategy as well. See what types of content they create and how they incorporate their marketing message in each. Once you craft your own marketing message, you’ll need to develop a strategy for how to use it in your content. If you know what your competitors are doing, you can better decide what you will do.

For example, you might discover that your competitors aren’t using Instagram, and this is something you can do. You can also see which of their content is getting the most engagement and gain insights into why.

It takes a great deal of time, research, and careful consideration to craft the right marketing message, but this effort will pay off if done well. One crucial source of information in this process is your competition in the market.

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Marketing Message: 4 Easy to Use Tips in Keeping Strategy Top of Mind

Marketing Message: 4 Easy to Use Tips in Keeping Strategy Top of Mind

Your marketing message explains to your target audience the unique value your product or service offers. Before you can explain this however, you need a solid business strategy first. With this in place, it’s much easier to drill down and clarify the message you need to get across to your market.  

Identify Your Ideal Customer

The process of creating a business strategy starts with identifying your target market. Who is the person who can best use what you have to offer? Start by creating a detailed customer profile that identifies the one person who would benefit the most from your product or service. This is your ideal customer, the person you’re focused on attracting with your marketing message.

For example, you offer coaching services for small businesses just getting started with digital marketing. You would create a customer profile of a small business owner, identifying their demographics such as age and location, along with their core values, attitudes, buying behavior, and pain points.

You can’t create an effective strategy and marketing message custom-tailored to your audience without first knowing exactly who this audience is.

Don’t have your Ideal Client Avatar? Grab your FREE workbook on identifying your Ideal Client right here….

Position Yourself in the Market

There’s stiff competition in the market for any type of product or service. You need to explain to customers not only what you can do for them, but what sets you apart from others in the market who offer something similar. This is called positioning – it defines your position in the market.

You can clarify this by studying the competition. Find out which companies are offering similar products to yours and figure out what makes yours unique. If you don’t feel it’s unique, think of some ways to make it so.

In digital marketing, you offer useful content to people who are looking for solutions to their problems. To do this well, you need to position yourself as an expert. Choose some specific areas of your niche where you have particular experience or expertise.

A good marketing message puts together the right product with the right customers at the right time.

Clarify the Benefits

Marketing isn’t just about your product and its great features. This form of communication is about the customer and how your product helps them with the issues they’re facing in their businesses or lives. For this reason, your strategy needs to clarify the benefits and value you offer.

The benefits of a product are the concrete ways it improves the lives of those who use it. The product helps them finish work faster, gives them more free time, saves them money, or removes something they fear or dislike. Each feature you offer should be connected to a benefit. Your marketing message will then paint a picture of what the user’s life will be like once they’re using the product. What benefits do you offer?

Put It All Together

One size doesn’t fit all. Your marketing message will differ slightly depending on which communication channel you’re using to reach your audience. You’ll speak to them in a different way on social media than you would on your company website or email newsletter.

Plan out all the ways you’ll reach your customers and figure out how your marketing message will need to be altered for each. Think in terms of the customer’s expectation at each point of contact. For example, on social media they’re just discovering your business or starting to interact with your content. Your email subscribers may be already primed to buy and considering the product more closely. How do you speak to them in each situation?

Above all, your marketing message must align with your overall marketing strategy. Start by looking at your product, your audience, and your competition, and you can begin to figure out exactly how it meets your customers’ needs.

Needing to figure out your Ideal Client – download my FREE workbook to guide you in identify your Ideal Client!

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Why Storytelling is important to Connect With Your Audience to Build Your personal Brand

Why Storytelling is important to Connect With Your Audience to Build Your personal Brand

When brands use storytelling, it sets their tone within their business!

Storytelling is where we share our values, talk about our beginning, our products, etc.

As part of your personal branding, you need to craft and tell a good story. If you look at the companies you love, you’ll discover that each one has a powerful story behind it that resonates with you and your values.

Why Storytelling Works

Stories are powerful because:

  • They put a human face on your business
  • People naturally love and are engaged by stories
  • A good story offers one more way to communicate your values
  • Stories engender trust because they explain “why”
  • People relate to stories, especially when they see themselves in them

Your Founding Story

An essential story that you absolutely must tell is how your brand came to be. Most of these stories have a similar plot arc:

  • You suffered from some seemingly insurmountable problem (which is the same problem or one problem that your audience faces)
  • You went through all sorts of frustrations, just as your audience is now
  • You came upon a simple idea and decided to give it a try
  • The idea worked and got results, and now you’re here to teach others how to do it

Of course, this isn’t the only good founding story. But the above story is powerful because it says: “I overcame your problem and I can help you overcome it too.”

Other Ideas for Personal Branding Stories

At the very least, you should develop a story that tells about the founding of your brand, but there are many other ways you can use storytelling as well:

  • When you talk about your life and especially your business, what do people find most interesting about your journey? This is a story that needs to be told.
  • Explain how you came up with an idea for a certain product. Pick your best product or the one you most want to see increase in sales.
  • Think of specific challenges you faced along the way or major milestones you met and turn each into a piece of content you can share.
  • Tell the story of a customer or client that you helped. Even better, have them tell the story. You can use this as a piece of social proof.

There are stories everywhere waiting to be told. It’s just a matter of finding them.

Where to Share Your Stories

You can use storytelling in blog posts, YouTube videos, the “About” page of your website, social media, and anywhere else you publish content. You don’t have to be a master storyteller. Just get out there and explain to people why you do what you do, and it’ll have the desired effect.

As you start your storytelling – make sure you are authentic, make sure it connects with your intended audience, and stay focused (don’t go too long and on a tangent).  By achieving the above – you’ll be a great story teller to your audience and clients!