20 Years in the Making of a Business

20 Years in the Making of a Business



Improve Your Work/Life Balance Through Delegation

Improve Your Work/Life Balance Through Delegation

When you’re busy handling all the tasks in your business, the rest of your life can kind of pass you by! You just can’t find the time to get a handle on any of the other important things in life, such as looking after yourself properly, seeing your family or taking adequate time to just chill out. That lifestyle can’t be maintained forever, and too long working and living like that can lead to intense burnout that’s difficult to recover from.

You need to transform your business… delegate; it really is that simple.

You value your time and probably already know that delegation is the key to growth, but how do you go about it?

Delegation is of most benefit when viewed as a long-term solution, rather than a one-off occurrence. It must be done well in order to be effective, and good delegation comes down to… what, who and how.

What to Delegate

You can delegate the majority of your recurring background tasks such as social media management, graphic design, editing, copywriting, administrative tasks, bookkeeping and customer service, to name just a few.  Thereby freeing up your own time to concentrate on the income generating tasks that are core to your business, whether it be a service or product-based enterprise.

Who to Delegate To

VAs are the perfect resource solution for many different types of businesses, operating both online and offline. With a wide range of skills and a wealth of business expertise, They are able to provide experienced and specialist support at the level of professionalism required by your business. 

How to Delegate

Even with a spectacular VA behind you, delegation must handle carefully in order to be successful. It’s important to be able to clearly communicate the outcomes you’re looking for, what you’d like to achieve, as well as if there are particular processes and deadlines by which you’d like tasks completed. If you’re not already clear on this, you can work with your VA to determine both the outcomes and the processes involved. Knowing this is really important, not only so that both you and your VA understand the actions and tasks at-hand, but so your expectations are aligned and ideally, are crystal clear.

Then… let the task go! Remain available to respond to communications, but don’t micromanage. Your focus needs to shift to your income generating tasks and your VA needs to be allowed to progress, and deliver the tasks assigned. Your confidence in delegating will grow – in knowing tasks will be completed to a very high standard and to deadline.¬† Lastly, appreciating that your business is being consistently represented at an extremely professional level.

The only thing left to do is consult with your VA as to how you’re going to keep in contact and how they’ll report back to you.¬† Utilizing a project management platform with written or verbal update once a day, or week keeps tasks on schedule and communication clear.

With effective delegation your business will become far less reliant on your time, and you’ll be pleasantly surprised at the new opportunities that present themselves. You’ll find you have more energy, can build greater momentum, can cultivate your ability to reach more customers, and finally work more efficiently.¬† ¬†All of which helps to increase your earning potential across the board.

Don’t you see? You really can take more time off and reinstate your work/life balance at the same time!

Isn’t it time you gave delegation a go?

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15 Ways to Utilize Evernote into your Business

15 Ways to Utilize Evernote into your Business

As business owner we are always searching for new tools to utilize in our business from creating notes, listing tasks and more.  Evernote is that tool!

I have been using Evernote for my business for the last 5 years. ¬†During these years I have figured out ways to make this system work specifically for my business needs. In addition, I’ve trained businesses to start using Evernote in their business.

Let me tell you a bit about Evernote in case you have not heard of it.

Evernote is a workspace software downloaded to your desktop/laptop or can be used directly on the web as well on your mobile devices.  You can create and collect notes, make lists, take pictures, collaborate with co-workers and much more.  Your notebooks and notes are then synced into your online account so that no matter where you are, you have access to all your Evernote notebooks and notes.

Below are 15 simple ways to start using your Evernote for your business:

  1. Create tasks list and check them off as you complete them
  2. Track your time during the day on projects or client work
  3. Track mileage to and from meetings
  4. Create a blog article (which is how I’m creating this one before it goes onto my website)
  5. Create a note with quotes and tips – you won’t ever loose them again.
  6. Collaborate with co-workers or team members by using the chat system.
  7. Save articles from the web for future reading or pass along to others (there’s an app for that)
  8. Track your business goals and check them off as you reach them
  9. Track business finances.  Create a table and upload image of your receipts
  10. Want to write a book? What better way to brainstorm or write away. Don’t forget to use the word count feature to keep track of the length of your book.
  11. Record your notes, blog articles, phone interviews
  12. ¬†During networking or meetings, don’t use paper, create a note and start typing away.
  13.  Create reminders and have them emailed so you never forget again
  14.  Brainstorm products/services or any other business idea.
  15. Create templates for use in the business – especially those forms you need consistently to be filled out by prospective clients or team members.
  16. Need a simple easy presentation?  Create the note and then click the present icon and go live with it during a meeting, webinar or recording.
  17. Upload or use your camera to insert images where needed.
  18. Share some of these notes/notebooks with team members instead of emailing.

I know I said 15, but I couldn’t help it. ¬†There is much you can do with Evernote that I could go on and on.

Keep this in mind no matter what type of business you are….Evernote can be used for YOUR business.

[su_quote cite=” “]Prior to Leona I did not even know this tool existed and what a great communication tool it can be. With Leona’s training I have been able to use evernote and create notebooks and notes in order to keep all facets of my business organized. It is also a great tool when you are trying to share information with other people on your team. Before applying Evernote all communication was done going back and forth in email. It was a very frustrating process and not very efficient since emails would get lost or go unread. Now in evernote we can share the notes and everyone on the team that is part of that project can see these notes. It is great to have everything in one place and be able to see all that is being done. Once the tasks are completed they can be archived and more notebooks can be created. I am sure there are more bells and whistles that can be used but it has been a life saver for the business and I am glad she introduced me to it. ~ Shanna Kabatznick, Founder of FABWOMEN[/su_quote]

Make Your Business Stand Out on Social Media

Make Your Business Stand Out on Social Media

If you have been using Social Media for several years now; you know how much this area has changed. You need an understanding of who and what your business is about and how to tell others about you.

Get ready to take a stand and make your business stand out on your Social Media platforms.

Grab a piece of paper or create a note in Evernote or use your favorite note-taking tool to answer these two questions:

1) What makes your business special?
2) What separates you from your competitors?

Stop what you are doing and take some time to answer these questions.


Wait, read on to see if these 5 areas will help you in identifying where you could stand out more in Social Media:

1) Look at your current products and services that you provide.  Review your testimonials.  See how you can emphasize the uniqueness from the comments left about them.

2) Follow up with your customers.  Are you reaching out to your customers with a follow-up?  Utilize customer surveys to get feedback.

3) Find out all you can about your competitors and use the information to your advantage.   Having that one or more difference in your business could put you ahead of your competition.

4) Look at your target market.  Do you cater to a certain demographic?  Specialize in a particular area or certain niche?

5) What makes you unique in your industry?  Are you a commodity that can be found everywhere?

Figured it out?  Did you find at least one unique difference that makes you stand out on your Social Media platforms?


Well!¬† Don’t be modest or humble!¬† Tell everyone!¬† Shout it Out!¬† Spread it across your Social Media platforms, website, newsletters, eBlasts, blog, and marketing material.

By the way – [ctt title=”Play your strengths, downplay your weaknesses and you will be the only choice in your industry!” tweet=”Play your strengths, downplay your weaknesses and you will be the only choice in your industry! @leonaamartin” coverup=”d0J4c”]

Ready to take the step to stand out on your Social Media platforms?¬† Go for it!¬† It’s time to take action!

Why Free Services Aren’t Always Best

Why Free Services Aren’t Always Best

When I first started my business in 2000 I wanted to learn as much as possible, but money was tight and to spend anything to continue learning was difficult.  With the advancement of technology this was allowing us the opportunity to find free services online; why bother paying?free service Leona Martin

It‚Äôs been 14 years since I started my business and it has grown, expanded, changed and survived.¬† But with such fast moving technology it was hard keeping in touch with it all.¬† Those free services weren’t hacking it anymore.

I found myself old school in 2006 and really by 2008 I was extremely old school in my knowledge and skills for the times.

It was time to invest in my business and throw away the free services if my business was going to survive, grow and be successful.

There are some businesses that have great free services.  Taking that next step for the paid services just might get you further along.

Consider the following:  as you are looking at the free services that sites are offering, look at their paid services as well.  Compare the two making sure that there isn’t something that is being offered that you may be interested in.  Consider trying it out for one month and if it isn’t what you are seeking then close the account and grab the free service(s).

Look at the competition of two companies before deciding on the free one.¬† That paid service might have a few offerings that you need that the free doesn’t offer. ¬† Mailchimp and Constant Contact for example.¬† One thing I have liked regarding Constant Contact is the EventSpot.¬† Mailchimp doesn’t have this service internally, but they do work with Eventbrite, only the cost of Eventbrite doesn‚Äôt compare to using PayPal and/or other credit card/cash processing services.

Invest in your business, Leona Martin free servicesIf you are ready to start investing and be successful then it’s time to make that investment.  Take all those free services and upgrade to the next level to get started, try it out for a month and you might be surprised to see all the things you were missing out on.

Comment below of any memberships that you use in your business that have or do help you grow.

Hobbies, Business & Personal – How They Work Together?

Hobbies, Business & Personal – How They Work Together?

Having hobbies in our lives can make our business and personal lives stronger!  In addition, hobbies can be very beneficial to our health.

Why?  My reasoning behind my hobbies is to have a fresh mind which allows me to be more creative and not stressed!

Do you have any hobbies?

hobbiesDo you have something to do when you step away from working on your business?

We all need something, we can’t spend all day working, being frustrated or stressed!

What are my hobbies?  Walking as often as I can in the morning or evening and taking the time to spend with my kids.  It is such a refresher to take an hour or two and walk, catch up (my walking partner is my husband) and then listening to what the kids have going on or doing with their friends.  It is so refreshing, stress free, relaxing and so on.

Consider this – the time you allow yourself to do your hobby(ies) will relax you, freshen your creativity, and make your family closer.

[Tweet “Take time to enjoy your hobby(ies)¬†http://bit.ly/1Bt7JJy”]

Read the article from March 2014 on the Business Insider website in relation to why you need a hobby

After reading this blog and the article attached – do you have any hobbies? Do you make time for them? If you don’t have any hobbies, are you going to think about a few? ¬†Most likely you have at least one hobby and never considered it a hobby.

A hobby is any activity done regularly at your leisure for pleasure. ~ Leona Martin

Comment below your hobbies and how they benefit your life in business and personal: