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Why Your Work/Life Balance Is So Important

Why Your Work/Life Balance Is So Important

After starting your own business, you may have faced a somewhat unexpected additional pressure that didn’t exist in quite the same way when you were employed. As you start to comprehend the scale and breadth of the tasks involved in realizing your aims, this pressure can become overwhelming at times.

You may be wondering how you’re going to get everything done? How to progress? It can feel like you’re getting nowhere fast! Oftentimes this results in working longer hours, with no time to relax in the evenings or at weekends. Furthermore, technology has enabled a permanently connected state, where it’s more difficult to ‘leave work’ and consequently, you frequently feel that you need to justify any downtime.

It’s an exhausting and unsustainable way of life and achieving a balance between work and the rest of your life becomes increasingly difficult. That of course has negative knock-on effects to your business, as you cannot operate at your best, cannot serve your customers properly, will likely lose profit, and aren’t able to create the business that you’ve always dreamed of.

But what can you do to improve your work/life balance in this situation?

Find What’s Important to Your Work/Life Balance!

How you approach your business and more importantly, how you approach your downtime can have a huge impact on your work/life balance and ultimately your business. But what does your dream work/life balance look like? It might be organizing work around your family, allowing time for a hobby, or creating the freedom to live abroad. Know what you want your work/life balance to look like on a daily basis.

Work

There will always be a great deal to do, and you have three choices on each task – forget it, do it, or delegate it!

If you chose to carry out the task it’s worthwhile exploring ways to work smarter and save time. Are you working efficiently? Improving processes and making better use of online systems can free up a large amount of time at a very low cost.

Regain Your Work/Life Balance with a Virtual Assistant!

Outsourcing as much as possible is a great way to gain momentum in your business by freeing yourself from the tasks that slow your progress. Your VA can take responsibility for tasks or entire roles within your business, such as administration, customer service, content marketing, social media management, website development and project management to name a few,.  Outsourcing gives you time to focus on your core business tasks, especially those within your specific expertise that create revenue, subsequently increasing your potential profit whilst improving the overall operational capacity of your business too.

Life

We have a few mindset tips to help you make time for ‘life’…

Set boundaries with everyone – your family, your business partners, customers and suppliers. Try to manage their expectations, communicate your work hours and stick to it wherever possible – don’t reply after hours!

Be kind to yourself – don’t beat yourself up, try and reduce the negative self-talk, take a breath and chill… you are where you are!

Put time aside to take care of yourself. Down digital and go running, relax in the bath, do something creative – try and do something that shifts your focus away from work.

Work smarter, because following our mindset tips and delegating the support tasks in your business to an expert VA will help you free up an incredible amount of time each week!  Allows you to either increase your earning potential or spend more time having fun – or perhaps a combination of the two!

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Staying At The Forefront Of Your Market With A Virtual Assistant

Staying At The Forefront Of Your Market With A Virtual Assistant

Most business owners understand and appreciate the importance of online marketing to promote their goods and services. Interestingly enough, instead of focusing on marketing, many business owners would rather focus on product and service creation, building new and exciting partnerships, business networking and employee relations. So, if you’d rather focus on these aspects of your business too, why not consider hiring a virtual assistant with tried, tested and proven online marketing experience.

Reach Out to New and Existing Customers

A virtual assistant with online marketing experience can help you effectively reach out to new and existing customers. As customer shopping preferences continue to change, your online marketing campaign needs to adapt as well. Essentially, not only do you have to reach customers locally, nationally and in many cases, internationally, you also have to adapt your online content to suit a variety of platforms (for example, any given customer may shop on their personal computer, tablet or smartphone).

Furthermore, your virtual assistant can develop online marketing campaigns that resonate with specific groups of people. Most virtual assistants will be able to create website content – or source it for you, find the best places online to advertise, develop online partnerships with other businesses that complement your products and services, create email marketing campaigns and even update content on various platforms, as necessary. So depending on the amount of content your business needs to reach customers effectively, in most cases your VA will be able to hire and manage freelance writers, graphic and web designers to help you pull it all together.

Providing the Ultimate Customer Experience

These days, customers want to fully understand what your brand is all about. If your brand matches their dreams, goals and passions, they will buy from you. More importantly, these customers will continue to buy from you if you can deliver an outstanding customer experience. An experienced VA can provide this experience by creating a website that clearly and fully demonstrates the value of your brand. In addition, your VA will be able to choose suitable advertising avenues (paid advertising, email marketing, apps, newsletters, etc.) to complement your website content.

Because of the many options online marketing provides to businesses trying to attract and keep customers, your VA needs to be able to select the right ones for your business. For example, if you own a retail store or restaurant, your VA should concentrate online marketing efforts locally. So, before launching any online marketing campaign, make sure your VA has a thorough understanding of your customers, and market as a whole for that matter. This step will help immensely when creating content and also help determine which online marketing strategies will be the most successful.

Attract New Customers while Maintaining Loyal Customers

Marketing to new customers is oftentimes different from marketing to loyal customers. Your virtual assistant may have to create two or more online marketing campaigns to keep a variety of customer types happy. This is to be expected as the sales funnel for new customers may be more complex than the sales funnel for existing customers. This is because new customers need more convincing to give your product or service a try. Loyal customers already know the value your business provides, so selling a new or updated product or service is usually a great deal more straightforward.

As you can see, hiring an experienced VA to handle your online marketing campaigns has many benefits indeed. However, the most important benefit to you is the extra time you’ll have to focus on other areas of your business, and personal life too!

3 Easy Tasks for Hiring Your Best Virtual Assistant

3 Easy Tasks for Hiring Your Best Virtual Assistant

Hiring a virtual assistant to perform daily, weekly, or even occasional business-related tasks can help your business grow.

But how do you find the best person (or team) for the job?

In many ways, hiring a VA is similar to hiring office staff as you generally have to conduct interviews to determine if they have the qualifications and skills you’re looking for. In addition, you have to clearly outline what’s expected of your VA so they fully understand the scope of the job too.

3 Easy Tasks for Hiring Your Best Virtual Assistant

Create a List of Specific Tasks for Your VA

Before contacting a VA service, or posting a job in a Facebook group, take some time to write down what you need your virtual assistant to do for you. Be specific. Create a list of detailed tasks such as maintaining your calendar, creating your business schedule, creating your email marketing schedule, managing social media campaigns, or even making business travel arrangements.

The ultimate goal of hiring an experienced, attentive VA is to make your life a little easier.

By delegating specific tasks to your virtual assistant, you’ll have more time to focus on business growth and expansion, generating more leads, and overall making sure your clients / customers are happy. In any case, having a thorough understanding of your requirements and being able to communicate these effectively is the first step in hiring the person most suitable for the job.

 

Determine Specific Communication Requirements

Do you need a VA who’s available during regular business hours? Or would you rather send your VA a list of tasks for the week?

How you decide to work with your VA is up to you of course, but you should let your VA know what you expect of them beforehand. For example, if you need to communicate with your VA during the day or more specifically, during office hours, consider hiring a VA within your time zone.

 

Ask Specific Questions During the Interview

During the interview process, get to know prospective hires by asking questions about their background. Ask questions about their education, work experiences, hobbies and maybe even go so far as eating habits – for instance do they focus on a plant-based diet or live for BBQs?

If your company relies on specific software, apps or databases to conduct business, ask the VA about their expertise. In some cases, you may want to offer software or database training, but if you’re looking for someone who can start immediately without too much fuss, look for someone with adequate experience in the types of software, systems or programs you’re currently using.

If you’re not very experienced with hiring VAs, you’ll probably want to make sure you ask for list of work references. While it may be tempting to hire someone based on one interview, you should verify that the VA is being honest about their experiences – especially if you require prior knowledge of specific software, systems or programs.

As you can see, being as specific as possible about what you need from a VA is essential to hiring one that will benefit your growing business. As you become more comfortable working with your VA, you may want to expand their role by delegating additional tasks. This is precisely why maintaining clear communication when working with your virtual assistant helps you create a long-term, mutually beneficial working relationship.

If you have any other questions or would like to share a technique you use in finding the best Virtual Assistant, leave a comment below.  

6 Unique MicroInteractions That Will Increase User Experience

6 Unique MicroInteractions That Will Increase User Experience

Isn’t one of the goals for your website – to keep people on and continue looking thru the site?

Wouldn’t you like to have something unique and fun to capture one’s eye?

One big thing for 2019 is adding Microinteractions!  Those small little actions or movements that catches our user’s eye as they scroll the website. These microinteractions are one way to capture their attention and hope for that click or look at that image more time.

As I design a client’s website I add a few little perks and they are these little microinteractions or fun little effects to add a bit of fun and uniqueness!

Not many people have heard; they may have seen these therefore I created a page just for showing you a few samples of other unique ways one can add these effects to their website. 

Click the button below and see examples or variations of microinteractions for your website.

Why Add Microinteractions to Your Website?

 

Adding these to tiny designs to your website is very easy to answer……. attention to details on ones website makes a difference from outstanding to ordinary website.

Here’s why they make your site outstanding:

  • Easier for users to interact on your website
  • Your users will have a better experience on the site
  • Encourage sharing, like and commenting
  • Communicate your information about elements on your site – like if your site is interactive or not
  • Positive feelings about your brand 
  • Lastly, improve your websites navigation

Don’t they get YOUR attention?

Two Examples:

When to use Microinteractions?

 

Before I go into when; keep this in mind – DO NOT OVERUSE!  Use them sparingly on your website.

When to use?  Totally dependent on you, but I say consider using them for important information you want to convey.  

Few examples of when you could/can use them on your website:

  • Contact or order forms
  • Call to Actions
  • Animated buttons
  • Scrolling or swipe over images/content

 

Final Thoughts:

Adding microinteractions is a great way to add a unique feature or two to your website, but overdoing them can be unwise.  Consider being strategic in where and when to use them.  In addition, you don’t always have to make things interactive for your users.  

Leave a comment on your thoughts about microinteractions for your website…….

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Improve Your Work/Life Balance Through Delegation

Improve Your Work/Life Balance Through Delegation

When you’re busy handling all the tasks in your business, the rest of your life can kind of pass you by! You just can’t find the time to get a handle on any of the other important things in life, such as looking after yourself properly, seeing your family or taking adequate time to just chill out. That lifestyle can’t be maintained forever, and too long working and living like that can lead to intense burnout that’s difficult to recover from.

You need to transform your business… delegate; it really is that simple.

You value your time and probably already know that delegation is the key to growth, but how do you go about it?

Delegation is of most benefit when viewed as a long-term solution, rather than a one-off occurrence. It must be done well in order to be effective, and good delegation comes down to… what, who and how.

What to Delegate

You can delegate the majority of your recurring background tasks such as social media management, graphic design, editing, copywriting, administrative tasks, bookkeeping and customer service, to name just a few.  Thereby freeing up your own time to concentrate on the income generating tasks that are core to your business, whether it be a service or product-based enterprise.

Who to Delegate To

VAs are the perfect resource solution for many different types of businesses, operating both online and offline. With a wide range of skills and a wealth of business expertise, They are able to provide experienced and specialist support at the level of professionalism required by your business. 

How to Delegate

Even with a spectacular VA behind you, delegation must handle carefully in order to be successful. It’s important to be able to clearly communicate the outcomes you’re looking for, what you’d like to achieve, as well as if there are particular processes and deadlines by which you’d like tasks completed. If you’re not already clear on this, you can work with your VA to determine both the outcomes and the processes involved. Knowing this is really important, not only so that both you and your VA understand the actions and tasks at-hand, but so your expectations are aligned and ideally, are crystal clear.

Then… let the task go! Remain available to respond to communications, but don’t micromanage. Your focus needs to shift to your income generating tasks and your VA needs to be allowed to progress, and deliver the tasks assigned. Your confidence in delegating will grow – in knowing tasks will be completed to a very high standard and to deadline.  Lastly, appreciating that your business is being consistently represented at an extremely professional level.

The only thing left to do is consult with your VA as to how you’re going to keep in contact and how they’ll report back to you.  Utilizing a project management platform with written or verbal update once a day, or week keeps tasks on schedule and communication clear.

With effective delegation your business will become far less reliant on your time, and you’ll be pleasantly surprised at the new opportunities that present themselves. You’ll find you have more energy, can build greater momentum, can cultivate your ability to reach more customers, and finally work more efficiently.   All of which helps to increase your earning potential across the board.

Don’t you see? You really can take more time off and reinstate your work/life balance at the same time!

Isn’t it time you gave delegation a go?

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6 Reasons Why Entrepreneurs Should Strive for Efficiency

6 Reasons Why Entrepreneurs Should Strive for Efficiency

Efficiency is often talked about in the business world, at all levels of commerce from large to small. It’s even seen as one of the most important factors in business – as the more efficient you are, the more productive you are… and this directly influences profits.

Focusing your efforts allows you to achieve as much as possible, in the shortest amount of time and with the least amount of exertion. Yet, oftentimes entrepreneurs find they’re not operating efficiently and need to revise their approach to key business areas. Here are six reasons why entrepreneurs should strive for efficiency in every facet of their business operations…

 

#1 Remain Competitive

If you’re efficient then you’re capable of completing more work than your competitors in the same timeframe. Subsequently, you increase your immediate income, but also gain a greater number of customers – who then become repeat business and also refer potential customers to you, rather than your competitors.

 

#2 Improve Customer Experience

An efficient business creates a smooth customer experience, where all contact with the customer follows a pre-defined process, adheres to standards in company communication, and meets expected response times. This leads to a marked improvement in each customer’s experience of dealing with your company and encourages them to remain loyal customers and refer your business to others.

 

#3 Reduce Costs

Efficiency reduces costs by ensuring each team member is organized with all the tools and information at hand, so they can complete their tasks properly and minimize any time wasted or unnecessary costs, such as overtime on staff wages, ineffective systems, gasoline, unproductive meetings and so on.

“Virtual assistants are able to streamline a multitude of tasks and processes across your business.”

 

#4 Increase Income

The reasons already outlined of completing more work through remaining competitive, securing loyal customers through improved customer experience and reducing costs through efficiency savings all lead to an increase in income. However, the ability to increase income escalates when efficiencies free up more of your time, which can then be spent focusing on income generating tasks.

 

#5 Achieve Goals

Efficiency will help you achieve more of your goals (and provide you with more time to clarify your goals to start with), not only because you have more time available to devote to progressing them, but because you’ll be more focused in your actions. Further to this, as you reach your goals, you’ll feel a greater sense of achievement and this additional motivation will spur you on to achieve even more.

 

#6 Business Growth

All of the reasons mentioned ultimately add to the growth of your business, which nicely demonstrates the wide-reaching effect and overarching importance of striving for efficiency in your business.

Delegation Is Essential

Successful entrepreneurs accept that efficiency is crucial in business and know they cannot work in isolation or complete everything themselves. They know that if they’re going to generate momentum in their business and achieve their required outcomes, they absolutely must ensure they can delegate efficiently to an experienced, trusted and professional team.

Your Perfect Strategic Partner

A virtual assistant is the perfect strategic partner for the ambitious entrepreneur. VAs are naturally efficient people… being drawn to organize, they’re professional business support specialists who have an extremely positive effect on efficiency, and therefore the ultimate growth and profitability of your business too.

“A virtual assistant is the perfect strategic partner for the ambitious entrepreneur.”

Virtual assistants are able to streamline a multitude of tasks and processes across your business. Some are even able to take on entire roles such as social media assistant, or whole departments, for example your marketing department. This frees up a colossal amount of your time, allowing you to focus intensively on generating more income and growing your business.

Are you ready to realize the awesome effects of delegation and the ‘efficiency power’ your VA brings to the table?

 

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