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Why Cross-Promoting is Key to your Social Media Success

Why Cross-Promoting is Key to your Social Media Success

Are you:  cross-posting or cross-promoting?


Either tactic can be fine, but in this article let me explain why the cross-promoting option may be better for you and your brand.

but first…

What’s the Difference?

Cross-posting is where one post has the same message across all your social media channels.

What does this mean?  It’s where you take either an image or link and use the same text/content and post on all of your social media channels (Facebook, Twitter, Instagram, etc).

Maybe you are doing this to save time and this may be good and easy, but cross-posting can have it’s limitations.

Limitations?  Look at it this way… you have a post on Facebook, with great content and then you post it to Twitter.  Twitter ends up cutting off some of the most basic and possibly important content due to it’s character limits which includes the image.

Keep in mind images draw people in.

Of course there are other ways to get the content out properly and that’s via third-party apps, but the more tools you bring into your systems the more time it can take to get your posts created and scheduled properly.

Isn’t this whole thing about saving time?

Cross-promoting is content that has a single message or goal, but written content that is created for multiple messaging for each of your social media channels.  Basically each social media channel has different content but the same messaging or goal.

May take a bit longer to create and setup, but the success of connecting with each of your channels unique followers could be worth it.

Which one will you do?

I firmly believe cross-promoting is smarter, unique and better for the audience you have on each individual social media channel we use.

A benefit of using cross-promoting….

Speak the language of each platform!

Look at each of the social media channels – Facebook, Twitter, Instagram, LinkedIN, etc.  Each one has it’s own use.

Instagram is highly visual therefor you do not want a heavy message to overpower the image.  Twitter is a very fast environment and to have too much content over direct and quick would make people skip over.

Knowing and understanding how each social media channel works and how each is setup should determine the content you create for that single message.

Practices of Cross-Promoting

4 Best Practices in using Cross-Promoting:


  • Do not repost the exact same message!!  Posting the same message across all your channels can make you look lazy, label a spammer or even robotic.  Take the time to create different content for one single message on all the channels you use.
  • Share your content on relevant channels.  Not all channels will relate to your message or need to be shared on all your channels.
  • Do not post all your posts at the same time!  Take the time to have each social media channel post at different times.
  • Follow unspoken rules of each social media channel.  Remember each social channel has certain expectations or rules for content sharing.  Twitter and their limit in number of characters therefore content should be shorter and direct or punchy while Facebook is more on a personal relationship level as well as a bit longer and narrative.

Before you sit down and start creating your content determine which will you do – cross-posting or cross-promoting.  By the way consider creating a social media calendar to help visualize your social media postings.  Whether it be an excel spreadsheet or another source.

Would love to hear your thoughts on cross-posting and cross-promoting….leave a comment below….

3 Easy Tips for the Best Facebook LIVE Session

3 Easy Tips for the Best Facebook LIVE Session

Start now on utilizing Facebook LIVE into your Social Media marketing!

A few tips and tricks for making the best of your Facebook LIVE!


To see more of my Facebook LIVE’s visit my FB page (Leona Martin, Business Designer) and don’t forget to LIKE the page to see what else is going on there.

Did I miss any tips or tricks?  Feel free to comment below of any you would like to share.

Evernote as a Social Media Calendar – How is this Possible?

Evernote as a Social Media Calendar – How is this Possible?

I’m pretty sure no one has ever thought Evernote could be used as a Social Media calendar.

Yep it sure can!  I use it not only for myself, but my clients as well.  They love what I have done and become Evernote users at the same time.

Let’s get you started on using Evernote for YOUR Social Media calendar!


#1: Create 2 notebooks – calling it anything you like – for the video I used ‘Facebook’ and ‘Twitter’

Next step will be creating the main notebook with sub notebooks underneath.  Evernote calls them Stacks.

#2: Click on the ‘Facebook’ Notebook and drag it to be on top of the ‘Twitter’ notebook let go of your mouse.

Evernote will prompt you to name the STACK – This is where you create the main title to represent the notebooks underneath it.  For the video I used ‘Social Media Calendar’ for this is the purpose behind these notebooks.

Once you name that Stack you will see that the 2 notebooks created at step #1 are now underneath the notebook/stack you just created.

You can go ahead and create more notebooks to go with the notebook/stack and just remember to back to step #2 to get those notebooks underneath.

One thing I didn’t mention in the video, when you log into your account via the desktop version those notebooks will now show up and are ready for you to start creating.

Down in the comments – let me know how you are using Evernote, did you go ahead and start using for your Social Media planning or if you have any questions regarding Evernote.


5 Tools for Managing Your Social Media Platforms

5 Tools for Managing Your Social Media Platforms

A few weeks back I spoke to a group of FAB Ladies with FABWOMEN on Social Media. One of the areas we discussed were tools they can use for managing their social media platforms.

To give them more information I decided to write a blog specifically for them!

FAB Friday – Social Media & Content Management Talk

FABWOMEN Ladies – here ya go!

As you ladies remember I listed about 10 different Social Media managing software available.  Of those I have 2 that I use for my business as well as for clients along with others that may assist you like the 2 I use.  Remember as you are reading the ones I use may not be for you and your business.

Hootsuite (I use in my business) – I’ve been using Hootsuite for quite some time before many of these other tools came out. Honestly, I like it!  The main feature once you open your account is the dashboard environment.  As you establish each platform you will see ‘streams’ showing you the content that is happening on each of the social platforms.  I was excited when earlier in 2015, Hootsuite added Instagram posting/scheduling! I never thought they would find away to bring Instagram in, but they did! Check it out! Hootsuite is FREE up to 3 social media platforms.  If you have need for more platforms…Hootsuite has paying plans.

Buffer (I use in my business) – I started using Buffer when it first came out in 2010. Loved it from the get go. I can do several things inside and outside (chrome extension). Buffer’s initial setup was to ‘bucket’ the content and have your content queued out to which ever social platform you have attached. As Buffer progressed many other features are now available: scheduling your content for future posts, tweets, pins and this November, Buffer added another top notch feature: Social Media Calendar! This service continues to grow, continues to improve and continues to give so many more capabilities that are beneficial to all of us.  If you are a big Pinterest users for your business….Buffer  will be perfect!  Buffer added Pinterest pinning and that is the main reason I now pay for Buffer.

The next three I do not use. Not saying these aren’t good tools, just that they weren’t what I was seeking when I did see them.

SocialOomph – has been around for sometime and it works similar to Hootsuite so I won’t go into too much detail. A small downside is that the free version only allows you to have Twitter accounts while the paid version you can have other social media platforms added. You can schedule, find qualifying followers, and monitor. Check out their FREE 7 Day trail for the full SocialOomph before making the decision to utilizing.

Tweetdeck imageTweetDeck – Like Hootsuite and SocialOomph it has been around for quite sometime as well. In 2013, Twitter purchased TweetDeck and has made it where it is only used for the Twitter platform and no other social platforms. If Twitter is your primary platform then this will be the best one for you.

Sprout Social – does not offer a free version. To use any of Sprout Social you will need to pay for it. It does work like most of the other social media tools out there with one exception….Brand monitoring! I have worked my Hootsuite dashboard to be my brand monitoring so I choose not to use Sprout Social.

Take a few minutes, check each one out.  You may feel Sprout Social is better for you over Hootsuite…go for it!  Each of us has different needs and goals therefore chose the one or more that fit you!

I’ll go even further!  While speaking I did mention several more, but listed below are 5 other tools that should be considered as well:

1) Social Clout
2) Sprinklr
3) AgoraPulse
4) Shoutlet
5) Mention

Do keep in mind – it is still important to continue to be ‘live’ on your social media platforms. There are times that make it great to utilize these tools, but still being there on your platforms is most important.

Which tool or tools are you going to check out? Have I missed another good one that you are using for managing your social media platforms…would love to hear from you. Leave a comment below as well on your thoughts on the tools listed too.

15 Ways to Utilize Evernote into your Business

15 Ways to Utilize Evernote into your Business

As business owner we are always searching for new tools to utilize into our business to create notes, lists tasks and more.  Evernote is that tool!

I have been using Evernote for my business for the last 3 years.  During these years I have figured out ways to make this system work specifically to my business needs. In addition, I’ve trained businesses to start using Evernote in their business.

Let me tell you a bit about Evernote in case you have not heard of it.

Evernote is a workspace software downloaded to your desktop/laptop or can be used directly on the web as well on your mobile devices.  You can create and collect notes, make lists, take pictures, collaborate with co-workers and much more.  Your notebooks and notes are then synced into your online account so that no matter where you are, you have access to all your Evernote notebooks and notes via the web or mobile.

Below are 15 simple ways to start using your Evernote for your business:
  1. Create tasks list and check them off as you complete them
  2. Track your time during the day on projects or client work
  3. Track mileage to and from meetings
  4. Create a blog article (which is how I’m creating this one before it goes onto my website)
  5. Create a note with quotes and tips – you won’t ever loose them again.
  6. Collaborate with co-workers or team members by using the chat system.
  7. Save articles from the web for future reading or pass along to others (there’s an app for that)
  8. Track your business goals and check them off as you reach them
  9. Track business finances.  Create a table and upload image of your receipts
  10. Want to write a book? What better way to brainstorm or write away. Don’t forget to use the word count feature to keep track of the length of your book.
  11. Record your notes, blog articles, phone interviews
  12.  During networking or meetings, don’t use paper, create a note and start typing away.
  13.  Create reminders and have them emailed so you never forget again
  14.  Brainstorm products/services or any other business idea.
  15. Create templates for use in the business – especially those forms you need consistently to be filled out by prospective clients or team members.
  16. Need a simple easy presentation?  Create the note and then click the present icon and go live with it during a meeting, webinar or recording.
  17. Upload or use your camera to insert images where needed.
  18. Share some of these notes/notebooks with team members instead of emailing.

I know I said 15, but I couldn’t help it.  There is much you can do with Evernote that I could go on and on.

Keep this in mind no matter what type of business you are….Evernote can be used for YOUR business.

I want to let you know that in October I will have an online course where you can learn the basics of Evernote as well as that next step to utilize it for client and team member. Join my mailing list to keep informed of this course, tips on Social Media and more.  Leona Martin Mailing List – also receive a free checklist on spring cleaning your social media platforms.

Prior to Leona I did not even know this tool existed and what a great communication tool it can be. With Leona’s training I have been able to use evernote and create notebooks and notes in order to keep all facets of my business organized. It is also a great tool when you are trying to share information with other people on your team. Before applying Evernote all communication was done going back and forth in email. It was a very frustrating process and not very efficient since emails would get lost or go unread. Now in evernote we can share the notes and everyone on the team that is part of that project can see these notes. It is great to have everything in one place and be able to see all that is being done. Once the tasks are completed they can be archived and more notebooks can be created. I am sure there are more bells and whistles that can be used but it has been a life saver for the business and I am glad she introduced me to it.
~ Shanna Kabatznick, Founder of FABWOMEN